Views: 0 Author: Sally Publish Time: 2024-04-13 Origin: Site
Now after decades of rapid development, the trampoline park industry has become increasingly more complete, formalized, and novel. Not only community shopping malls have taken up the idea of indoor amusement, but even amusement equipment factories have also followed suit, striving to create "I have , you don’t need, he needs” theme park industry. So how do we distinguish the current development status of trampoline parks?
Generally speaking, there are two types of traditional trampoline parks: one is an outdoor trampoline park, and the other is an indoor trampoline park. Outdoor parks are relatively large in scale, and some are set up in parks or amusement parks. The theme positioning is clear, and the selection and equipment of project facilities are mainly targeted at teenagers and young adults. In order to achieve the basic purpose of making money in the park itself, this kind of project is difficult to absolutely distinguish it from the age level of the target group in terms of the selection and supporting facilities of the equipment and facilities. It often meets the standards of all age groups. Due to different theme positioning, investment scale, etc., the quality of this type of outdoor trampoline park varies greatly, and there is no unified model and standard. Basically, amusement equipment is used as the main attraction point, and supporting themed landscape design is used as the basic means of marketing and publicity.
With the obvious improvement of China's economic level, restrictions on urban activity venues and parents' emphasis on children's physical and mental development, new trampoline parks have emerged in the trampoline park market. They are not only large-scale, with distinctive themes, but also innovative entertainment projects, bringing parents and children more fun. Good experience and recognition make you stand out in the fierce market competition. The biggest feature of the new trampoline park is that it is no longer dependent on amusement equipment, and the commercial return is far higher than that of traditional trampoline parks.
In terms of product and business planning, we should increase space for parents and children to interact, provide parents with space for communication and rest, increase subjective consumption space, and improve commercial efficiency. In order to maximize profits, this kind of parent-child park cannot completely lock in the equipment and facilities at the level of teenagers. In fact, it is not a true trampoline park. It is believed that in the long term, due to geographical and economic constraints, new trampoline parks will still account for half of the trampoline park industry.
The power of a good brand is infinite, just like why we subconsciously choose well-known brands for what we eat, wear and use. Since the development of the trampoline park industry, a large number of well-known brands have emerged. Shopping malls need to conduct refined operations in brand investment, shopping mall operations and other aspects. For example, various activities are held from time to time based on the trampoline park theme activities, such as movies as the theme, and all planning activities should be based on movies as the core, including prop display and movie ancillary product sales. When designing the theme, we will assume the customer group to attract, and provide targeted services based on the characteristics of the customer group, such as children's theme type, which provides humane services for various problems that may be encountered in parent-child activities, children's play, shopping, dining, etc. Provide professional guidance and help to serve the customer groups well. However, I would like to remind everyone that when joining a trampoline park brand, you must act according to your ability, including franchise fees and branding. It is best to conduct on-site inspections to prevent empty shell packaging.
In the future, if the trampoline park wants to form a unique paradise in today's fierce market competition, it must first attract more customers by improving its own product features and improving its service quality. Furthermore, we must realize the operation groupization and management scale. Through the integration of amusement concepts, we can maximize the benefits of the effective area, achieve the minimum cost investment and obtain the maximum economic return, realize the technologicalization of park management, and use high-tech means to network. Management, replacing some manual management.
As a well-known trampoline franchise brand in the industry, Pokiddo and Bettaplay has nearly 30 brand franchise stores all over the world. From the early site selection to the final opening and operation, we have very rich experience. Whether it is venue design or store management system, Pokiddo already has very mature plans and cases.If u want to see more different design of trampoline park,pls contact us freely.
