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About Us

Welcome to Wenzhou Betta Amusement Toys Co., Ltd.

Bettaplay: Your Global Partner in Playground Innovation
Since 2017, Bettaplay has empowered over 800 independent-branded commercial indoor playgrounds and outdoor parks across 126 countries. As a TUV-certified industry leader, we asked ourselves: What truly sets us apart beyond scale and certifications?
The answer came from our clients’ success patterns: proven operators scale faster. To deeply understand their challenges, we became operators ourselves. In 2018, we launched our first Pokiddo-branded park in Wenzhou—a living lab to refine turnkey solutions. Today, 56 Pokiddo parks worldwide fuel our dual expertise:
 
For Established Operators
Full-cycle support from concept design and manufacturing to installation and maintenance.
​​​​​ For New Entrants who have no playground buisness experience at all. We offer you commerical indoor playground startup turn-key Solution:
From Market Research & Location Analysis & Site Positioning & Design & Business Plan , Playground Manufacture , Delivery and Installation and Maintenance; And Brand licensing & interior construction guidance & AI-driven management systems to Marketing blueprints & Staff Operation Training Modules.
By walking in our clients’ shoes, we transform “supplier” into success partner. Together we make wonders . Let’s build play indoor commercial playground spaces that thrive.
 

Our indoor and outdoor playground factory covers over 36,000 square meters and has 18 specialized production areas, including:

Soft play and sewing workshop
Stainless steel fabrication
Wooden playground equipment workshop
Metal workshop
Kindergarten and childrens furniture
PE board production
Rope netting
Rotational molding
Blow molding
Bettaplay Safety VR Showroom: Compliance Made Clear
Explore our 300㎡ VR Safety Showroom to see how Bettaplay guarantees global playground compliance:
Dual Certifications: EN71 (EU) & ASTM (US) standards visualized in 3D.
Critical Insights: Engineers/installers inspect safety engineering, material specs, and hazard prevention.
Precision Planning: Online and to door layouts test service available and validate installations.
Safety First, Innovation Always. For online or to door layout test service please contact us freely . 
 

Our Team 

CEO-Yongbao-Wang
 
Founder/CEO

Mr. Bao

Responsible for the overall operation and development of Pokidoo/Bettaplay
 CEO & Founder of Pokiddo Brand                                       Observer, China Ropeway and Small Amusement Facilities Standardization Committee
Member, CAAPA Sports Non-Powered Professional Committee
Founding President of Lingyue Club 
Entrepreneurship Mentor of  Wenzhou University
Six-Star Marathon Runner & Triathlon Enthusiast
Practice the mission of "making children more energetic
General-Manager-Katie-Zhang
 
General Manager of Bettaplay

Katie Zhang

Responsible for Bettaplay development and global sales
 
General Manager, Bettaplay | Co-founder, Pokiddo Brand
Global Play Leader, Chowchow Play Overseas & Consulting
Enterprise Mentor, Alibaba Group & Wenzhou Institute of Technology
Mother of Two | Half-Marathon Runner
Driving innovation with a parent’s insight and an athlete’s resilience.
 
Kids need Play . Help Kids Beat Alpha Go
Engineering-Director-Yongbin-Lin
 
Engineering Department

Orlando Lin

Provide feasible design modules and precise engineering technical support
8 years of experience as an engineering director in the amusement industry;
Led and planned more than 150 amusement venues, with a total planned area of ​​more than 800,000 square meters;
The planning scheme is both creative and feasible, leading to the improvement of the company's design level
 
 
"Strive for the beautiful presentation of the venue" is our mission.
Mr.-He---Chief-Designer-for-Pokiddo-Branding-and-Design
 
Brand Division

Mr. He

Responsible for Pokiddo/Bettaplay brand design and overall venue visuals
Mr. He - Chief Designer for Pokiddo Branding and Design
Mr. He is an innovative design expert with over a decade of experience in creating immersive environments for commercial indoor playgrounds. A graduate of the China Academy of Art, he has successfully led the visual and operational design of 50 Pokiddo franchise stores worldwide, ensuring each location is both aesthetically appealing and functionally efficient. His design philosophy hinges on the “6 Commandments of Great Sports Park Design,” emphasizing beauty, practicality, fun, manufacturability, budget-consciousness, and safety. Mr. He’s mission is to transform indoor playgrounds into engaging, income-generating spaces that delight children and families alike.
Practice the mission of "making children more energetic"!
Bettaplay-Overseas-Department
 
Bettaplay Overseas Department

Silvia Lin

Empowering global partners with ROI-driven playground solutions, from strategic design to profitable operations.
Silvia Lin brings 8 years of expertise in the commercial indoor playground industry, dedicated to assisting customers in establishing successful playgrounds. With a keen eye for venue analysis and investment returns, she combines operational insights with strategic design to optimize venue positioning.

Silvia serves dealers across various countries, including the United States, Jordan, the United Kingdom, Japan, Indonesia, and New Zealand, playing a pivotal role in the development of global indoor parks. Her professional knowledge and proactive approach ensure a seamless process that drives rapid profitability from start to finish!
Practice the mission of "making children more energetic"!
Bettaplay-Overseas-Department--(2)
 
Bettaplay Overseas Department

Allison Pan

Crafting ROI-focused playgrounds globally, from site analysis to operational success — safely and innovatively.
Allison Pan is a seasoned consultant with 7 years of experience in the commercial indoor playground industry, specializing in playground products and solutions. She collaborates with nearly 50 professional indoor customers across countries, including the United States, Spain, Kenya, the Philippines, the United Kingdom, and Ghana.

Her comprehensive services encompass site selection evaluation, business planning, project selection, and on-site construction oversight. Allison is dedicated to designing fun and safe play spaces that significantly enhance the return on investment for commercial indoor playgrounds.
 
Practice the mission of "making children more energetic"!

Our Team

Professional Services for Entertainment Venue Design and Operation
Our team of 200+ specialists across 9 in-house departments --a squad that thrives on relentless energy and shared purpose collaborates like a well-oiled machine. We provide comprehensive services,from concept design , precision engineering , customized production , to delivery , installation and operation support and marketing for your commerical indoor playground projects.Our designers and engineers possesses extensive experience in commercial indoor playgrounds, family entertainment centers, sports parks, and trampoline park design. Our operational expertise with hand-on experience for more than 40 Pokiddo Parks  in managing commercial indoor playgrounds and sports parks allows us to offer valuable training and consulting services to help  you run successful indoor commercial playground and trampoline park businesses. Whether you’re launching a 100㎡ play corner or a 20,000㎡ mega-park, we’re here to turn your vision into a profit-spinning reality—one joyful jump at a time.
Join Us at IAAPA 2023-2024: Austria, USA, Singapore, Netherlands, Thailand
We’re excited to participate in the IAAPA Expos in 2023 and 2024, including events in Austria, the USA, Singapore, the Netherlands, and Thailand. As the largest global exhibition for the attractions industry, IAAPA provides a platform to showcase our latest innovations, discuss industry trends, and connect with clients and partners worldwide. We look forward to seeing you there!
 
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the United States
24th IAAPA Exhibition in the United States
24th Thailand IAAPA Exhibition
24th Thailand IAAPA Exhibition
23rd IAAPA Austria Exhibition
23rd IAAPA Exhibition in the United States
23rd IAAPA Austria Exhibition
23rd IAAPA Austria Exhibition
23rd IAAPA Exhibition in the United States
23rd IAAPA Singapore Exhibition

More Than Just a Manufacturer

More Than Just a Manufacturer-Since launching our 1st Pokiddo Kids Play Park in Wenzhou (2018), we’ve become a rare playground industry leader offering both equipment production and Pokiddo Brand Partnership solutions under one roof. By February 2025, we’ve established 44 Brand Partnership Parks in China and 9 globally, including: Americas: Atlanta & NYC (U.S.), Toronto (Canada) Asia & Middle East : Mumbai & New Delhi (India), Kuwait, Tabuk (Saudi Arabia), Taunggyi(Myanmar) Africa: Setif (Algeria).Expanding footprints, empowering success. 
 
Project​​​​​​​s
mini indoor playground design.jpg
Kids Playground

TUM TUM LAND: Maximizing Fun in 150sqm - POKIDDO Success Story in Lucknow

Project OverviewProject: TUM TUM LANDLocation: Prime Mall, Lucknow, India (City Center, Metro Adjacent)Size: 150 sqm | Height: 3mTarget Audience: Children aged 3-6 yearsCore Features: Interactive Play, Birthday Parties, Physical Challenges, Relaxation Zones, Active FunKeywords: commercial playground

13/06/2025
Kids Playground
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Kids Playground

Pokiddo 122.5 sqm successful case indoor amusement park in Indonesia

Creating a successful indoor children’s playground requires key steps: prioritize safety with non-toxic materials and regular inspections; choose an engaging theme  and add interactive play elements ; organize themed events (character meets, seasonal activities) for marketing; design a mix of kid-friendly facilities and adult comforts ; and periodically refresh the space with new features or decor to meet evolving needs. This approach ensures a safe, appealing destination for families.

11/06/2025
Kids Playground
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Kids Playground

Pokiddo 120 sqm successful case indoor soft play playground in Indonesia

To build a successful children's indoor playground, several key steps should be followed. Firstly, safety must be the top priority. Then, determine an appealing theme and design unique play rules for an enhanced experience. Regularly conduct marketing activities related to the theme. Also, ensure a scientific combination of facilities as it's usually visited by adults with children. Finally, don't forget to properly upgrade and transform the playground to keep it fresh and attractive, thus meeting the evolving demands of children and parents.

07/06/2025
Kids Playground
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Sports Adventure Parks

POKIDDO Successful Case 900㎡ AP Sports Park in Wenzhou



This case showcases Pokiddo, a children playground and indoor playground equipment supplier, in designing and installing the 900 AP Sports Park in Wenzhou. The park, with zones like trampoline and rock climbing, uses high-quality equipment from its indoor playground equipments workshop. Pokiddo ensured safe installation, strict acceptance, and operational training, making the park a popular local spot for sports and entertainment.

23/04/2025
Sports Adventure Parks
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Kids Playground

Case Study: Transforming 250m² into A Thriving Kids' Haven - COCO FUN PLAY in Lucknow, India

"How did a 2.45m-low basement become Lucknow’s busiest kid playground indoor hub?

27/05/2025
Kids Playground
kids indoor playground manufacturer.png
Kids Playground

Pokiddo 171 sqm successful case indoor playground in Indonesia

To build a successful children's indoor playground, several key steps should be followed. Firstly, safety must be the top priority. Then, determine an appealing theme and design unique play rules for an enhanced experience. Regularly conduct marketing activities related to the theme. Also, ensure a scientific combination of facilities as it's usually visited by adults with children. Finally, don't forget to properly upgrade and transform the playground to keep it fresh and attractive, thus meeting the evolving demands of children and parents.

30/05/2025
Kids Playground
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Family Entertainment Centers

POKIDDO x Panda Sports Dream Factory: A Premier Franchise Indoor Playground Case Study in Ya'an

How was this 2960㎡ franchise indoor playground built in 60 DAYS? See POKIDDO's Panda-Kangaroo IP park with scream slides & laser arenas.........

27/05/2025
Family Entertainment Centers
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Kids Playground

Transforming Playtime in India: EIEIO 377㎡ Children's Amusement Center-POKIDDO Success Stories

Struggling with limited space? See how our factory-direct engineering transformed 377 ㎡ into highest-earning kids' play area.

27/05/2025
Kids Playground
volcano climbing and slide.jpg
Kids Playground

How To Make Volcano Climbing Together with Maze Area Park in Japan

This client wanted to add a climbing wall to their 1,000 sqm indoor playground. Despite being an indoor play equipment manufacturer themselves, they chose to partner with us for our expertise in trampoline parks and adventure attractions. After thoroughly assessing their space and requirements, we quickly developed a customized design. Through multiple refinements, we delivered the final climbing wall concept, perfectly integrated into their indoor entertainment facility.

29/05/2025
Kids Playground
绍兴体适能_512_288.jpg
Sports Adventure Parks

Pokiddo Fitness Park Real Case:Shaoxing's 400㎡ New Physical Fitness Park

The Shaoxing 400㎡ Physical Fitness Park, designed by Pokiddo&BangBangTang with “industrial + vibrant orange” style, has 3 modules for fun - driven youth fitness growth.

21/04/2025
Sports Adventure Parks
江西景德镇体能馆01压缩.jpg
Family Entertainment Centers

POKIDDO Fitnes Case: Family Entertainment Fitness Center in JiangXi

Turn family workouts into fun games with obstacle courses, fitness bingo, , , timed challenges, to keep everyone active and engaged!

21/04/2025
Family Entertainment Centers
tubby slide.jpg
Family Entertainment Centers

How To Make Tubby Slide in The Snow World in Riyadh?

This client wanted to add a climbing wall to their 1,000 sqm indoor playground. Despite being an indoor play equipment manufacturer themselves, they chose to partner with us for our expertise in trampoline parks and adventure attractions. After thoroughly assessing their space and requirements, we quickly developed a customized design. Through multiple refinements, we delivered the final climbing wall concept, perfectly integrated into their indoor entertainment facility.

29/05/2025
Family Entertainment Centers
Ninja Warrior Course.jpg
Sports Adventure Parks

How To Make A Successful Ninja Course Park in Beijing?

This client wanted to add a climbing wall to their 1,000 sqm indoor playground. Despite being an indoor play equipment manufacturer themselves, they chose to partner with us for our expertise in trampoline parks and adventure attractions. After thoroughly assessing their space and requirements, we quickly developed a customized design. Through multiple refinements, we delivered the final climbing wall concept, perfectly integrated into their indoor entertainment facility.

29/05/2025
Sports Adventure Parks
indoor fitness park.png
Sports Adventure Parks

Pokiddo Fitness Park: Wukesong Campus Case Study 286㎡ Vertical Playground

Project OverviewPokiddo’s Wukesong Campus, nestled in Beijing’s Haidian District, revolutionizes urban children’s fitness with a 286㎡, 6-meter-high adventure hub. Partnering with Ninja Warrior-inspired obstacle systems, this space blends cutting-edge equipment with scientific training principles to

29/05/2025
Sports Adventure Parks
indoor playground.png
Kids Playground

Myanmar's First Pokiddo Indoor Trampoline Park: 600㎡ Family Entertainment Hub Ignites Shan State

Project Name: Jordan Shopping Mall Indoor Trampoline Park & PlaygroundProject Size: 550㎡ Ceiling Height: 4.2-5.5 meters Target Audience: Families with children aged 4-18 Key Attractions: Honeycomb Trampoline, Battle Beam with Airbag, Triple Spiral Slide, Soft Climbing Walls, Ninja Course

29/05/2025
Kids Playground
indoor trampoline park.png
Kids Playground

Pokiddo Case Study: 550sqm Indoor Trampoline Park & Playground in Jordan

Project Name: Jordan Shopping Mall Indoor Trampoline Park & PlaygroundProject Size: 550㎡ Ceiling Height: 4.2-5.5 meters Target Audience: Families with children aged 4-18 Key Attractions: Honeycomb Trampoline, Battle Beam with Airbag, Triple Spiral Slide, Soft Climbing Walls, Ninja Course

29/05/2025
Kids Playground
indoor playground.png
Kids Playground

How Pokiddo Transformed Dundee with Scotland’s First Slide-Centric Indoor Playground

Nestled in Dundee, Scotland’s vibrant coastal hub, the Funparx Dundee Slide Park & Indoor Playground stands as a 384 sqm (4,133 sq.ft.) innovation masterpiece by Pokiddo. With a soaring 7.9m (25.9 ft.) ceiling height, this project capitalizes on Dundee’s thriving family demographics and a critical market insight: while nearby Indoor Trampoline Parks dominate the area, none offer the global "slide park" trend. Partnering with local investors, Pokiddo fused adrenaline-pumping slides with a dedicated Indoor Playground, creating Scotland’s first hybrid family entertainment destination.

28/05/2025
Kids Playground
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Sports Adventure Parks

How To Add The Wall Climbing Game in The Sport Park in Korea

This client wanted to add a climbing wall to their 1,000 sqm indoor playground. Despite being an indoor play equipment manufacturer themselves, they chose to partner with us for our expertise in trampoline parks and adventure attractions. After thoroughly assessing their space and requirements, we quickly developed a customized design. Through multiple refinements, we delivered the final climbing wall concept, perfectly integrated into their indoor entertainment facility.

27/05/2025
Sports Adventure Parks
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Malls & Shopping Centers

How To Update in A Million-Ball Pool Carnival in Indonesia?

Project Name: Kanimals Indonesia

Location: Kota,Jakarta

Area: 680m²
Ceiling Height:The atrium of the shopping mall(so the height can be very high)

27/05/2025
Malls & Shopping Centers
indoorplayground.png
Kids Playground

POKIDDO Real Case 320㎡ Indoor Playground in Saudi Arabia

Looking for proof that compact commercial spaces can drive big returns? Discover how POKIDDO engineered a 320 sqm Indoor Playground in Saudi Arabia’s newest shopping mall to become a traffic magnet for families. As a global leader in Indoor Playground and Indoor Trampoline Park solutions, we blend innovation, cultural insights, and industrial precision to deliver turnkey projects that outperform ROI expectations.

27/05/2025
Kids Playground

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PLANNING GUIDE

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CONTACT INFO

 Ms. Katie Zhang
  info@bettaplay.com
  0086-18968996888
  Yangwan Industrial Area,Qiaoxia Town,Yongjia County, Wenzhou, Zhejiang, China (Mainland)
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