About Us

Welcome to Wenzhou Betta Amusement Toys Co., Ltd.

Bettaplay: Your Global Partner in Playground Innovation
Since 2017, Bettaplay has empowered over 800 independent-branded commercial indoor playgrounds and outdoor parks across 126 countries. As a TUV-certified industry leader, we asked ourselves: What truly sets us apart beyond scale and certifications?
The answer came from our clients’ success patterns: proven operators scale faster. To deeply understand their challenges, we became operators ourselves. In 2018, we launched our first Pokiddo-branded park in Wenzhou—a living lab to refine turnkey solutions. Today, 56 Pokiddo parks worldwide fuel our dual expertise:

 For Established Operators
Full-cycle support from concept design and manufacturing to installation and maintenance.
​​​​​ For New Entrants who have no playground buisness experience at all. We offer you commerical indoor playground startup turn-key Solution:
From Market Research & Location Analysis & Site Positioning & Design & Business Plan , Playground Manufacture , Delivery and Installation and Maintenance; And Brand licensing & interior construction guidance & AI-driven management systems to Marketing blueprints & Staff Operation Training Modules.
By walking in our clients’ shoes, we transform “supplier” into success partner. Together we make wonders . Let’s build play indoor commercial playground spaces that thrive.

Our  indoor and outdoor playground factory covers over 30,000 square meters and  9 specialized production zones including:

Bettaplay Safety VR Showroom: Compliance Made Clear
Explore our 300㎡ VR Safety Showroom to see how Bettaplay guarantees global playground compliance:
Dual Certifications: EN71 (EU) & ASTM (US) standards visualized in 3D.
Critical Insights: Engineers/installers inspect safety engineering, material specs, and hazard prevention.
Precision Planning: Online and to door layouts test service available and validate installations.
Safety First, Innovation Always. For online or to door layout test service please contact us freely . 
 

 CEO & Founder of Pokiddo Brand                                       Observer, China Ropeway and Small Amusement Facilities Standardization Committee
Member, CAAPA Sports Non-Powered Professional Committee
Founding President of Lingyue Club 
Entrepreneurship Mentor of  Wenzhou University
Six-Star Marathon Runner & Triathlon Enthusiast

Practice the mission of "making children more energetic

Mr. He - Chief Designer for Pokiddo Branding and Design
Mr. He is an innovative design expert with over a decade of experience in creating immersive environments for commercial indoor playgrounds. A graduate of the China Academy of Art, he has successfully led the visual and operational design of 50 Pokiddo franchise stores worldwide, ensuring each location is both aesthetically appealing and functionally efficient. His design philosophy hinges on the “6 Commandments of Great Sports Park Design,” emphasizing beauty, practicality, fun, manufacturability, budget-consciousness, and safety. Mr. He’s mission is to transform indoor playgrounds into engaging, income-generating spaces that delight children and families alike.

Practice the mission of "making children more energetic"!

Our Team

Professional Services for Entertainment Venue Design and Operation

Our team of 200+ specialists across 9 in-house departments --a squad that thrives on relentless energy and shared purpose collaborates like a well-oiled machine. We provide comprehensive services,from concept design , precision engineering , customized production , to delivery , installation and operation support and marketing for your commerical indoor playground projects.Our designers and engineers possesses extensive experience in commercial indoor playgrounds, family entertainment centers, sports parks, and trampoline park design. Our operational expertise with hand-on experience for more than 40 Pokiddo Parks  in managing commercial indoor playgrounds and sports parks allows us to offer valuable training and consulting services to help  you run successful indoor commercial playground and trampoline park businesses. Whether you’re launching a 100㎡ play corner or a 20,000㎡ mega-park, we’re here to turn your vision into a profit-spinning reality—one joyful jump at a time.

Join Us at IAAPA 2023-2024: Austria, USA, Singapore, Netherlands, Thailand

We’re excited to participate in the IAAPA Expos in 2023 and 2024, including events in Austria, the USA, Singapore, the Netherlands, and Thailand. As the largest global exhibition for the attractions industry, IAAPA provides a platform to showcase our latest innovations, discuss industry trends, and connect with clients and partners worldwide. We look forward to seeing you there!

Our Partner

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