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Company Profile

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About Us

Welcome to Wenzhou Betta Amusement Toys Co., Ltd.

Bettaplay: Your Global Partner in Playground Innovation
Since 2017, Bettaplay has empowered over 800 independent-branded commercial indoor playgrounds and outdoor parks across 126 countries. As a TUV-certified industry leader, we asked ourselves: What truly sets us apart beyond scale and certifications?
The answer came from our clients’ success patterns: proven operators scale faster. To deeply understand their challenges, we became operators ourselves. In 2018, we launched our first Pokiddo-branded park in Wenzhou—a living lab to refine turnkey solutions. Today, 56 Pokiddo parks worldwide fuel our dual expertise:
 
For Established Operators
Full-cycle support from concept design and manufacturing to installation and maintenance.
​​​​​ For New Entrants who have no playground buisness experience at all. We offer you commerical indoor playground startup turn-key Solution:
From Market Research & Location Analysis & Site Positioning & Design & Business Plan , Playground Manufacture , Delivery and Installation and Maintenance; And Brand licensing & interior construction guidance & AI-driven management systems to Marketing blueprints & Staff Operation Training Modules.
By walking in our clients’ shoes, we transform “supplier” into success partner. Together we make wonders . Let’s build play indoor commercial playground spaces that thrive.
 

Our  indoor and outdoor playground factory covers over 30,000 square meters and  9 specialized production zones including:

Soft play and sewing workshop
Stainless steel fabrication
Wooden playground equipment workshop
Metal workshop
Kindergarten and childrens furniture
PE board production
Rope netting
Rotational molding
Blow molding
Bettaplay Safety VR Showroom: Compliance Made Clear
Explore our 300㎡ VR Safety Showroom to see how Bettaplay guarantees global playground compliance:
Dual Certifications: EN71 (EU) & ASTM (US) standards visualized in 3D.
Critical Insights: Engineers/installers inspect safety engineering, material specs, and hazard prevention.
Precision Planning: Online and to door layouts test service available and validate installations.
Safety First, Innovation Always. For online or to door layout test service please contact us freely . 
 

Our Team 

CEO-Yongbao-Wang
 
Founder/CEO

Mr. Bao

Responsible for the overall operation and development of Pokidoo/Bettaplay
 CEO & Founder of Pokiddo Brand                                       Observer, China Ropeway and Small Amusement Facilities Standardization Committee
Member, CAAPA Sports Non-Powered Professional Committee
Founding President of Lingyue Club 
Entrepreneurship Mentor of  Wenzhou University
Six-Star Marathon Runner & Triathlon Enthusiast
Practice the mission of "making children more energetic
General-Manager-Katie-Zhang
 
General Manager of Bettaplay

Katie Zhang

Responsible for Bettaplay development and global sales
 
General Manager, Bettaplay | Co-founder, Pokiddo Brand
Global Play Leader, Chowchow Play Overseas & Consulting
Enterprise Mentor, Alibaba Group & Wenzhou Institute of Technology
Mother of Two | Half-Marathon Runner
Driving innovation with a parent’s insight and an athlete’s resilience.
Kids need Play . Help Kids Beat Alpha Go
Engineering-Director-Yongbin-Lin
 
Engineering Department

Orlando Lin

Provide feasible design modules and precise engineering technical support
8 years of experience as an engineering director in the amusement industry;
Led and planned more than 150 amusement venues, with a total planned area of ​​more than 800,000 square meters;
The planning scheme is both creative and feasible, leading to the improvement of the company's design level
"Strive for the beautiful presentation of the venue" is our mission.
Mr.-He---Chief-Designer-for-Pokiddo-Branding-and-Design
 
Brand Division

Mr. He

Responsible for Pokiddo/Bettaplay brand design and overall venue visuals
Mr. He - Chief Designer for Pokiddo Branding and Design
Mr. He is an innovative design expert with over a decade of experience in creating immersive environments for commercial indoor playgrounds. A graduate of the China Academy of Art, he has successfully led the visual and operational design of 50 Pokiddo franchise stores worldwide, ensuring each location is both aesthetically appealing and functionally efficient. His design philosophy hinges on the “6 Commandments of Great Sports Park Design,” emphasizing beauty, practicality, fun, manufacturability, budget-consciousness, and safety. Mr. He’s mission is to transform indoor playgrounds into engaging, income-generating spaces that delight children and families alike.
Practice the mission of "making children more energetic"!
Bettaplay-Overseas-Department
 
Bettaplay Overseas Department

Silvia Lin

Empowering global partners with ROI-driven playground solutions, from strategic design to profitable operations.
Silvia Lin brings 8 years of expertise in the commercial indoor playground industry, dedicated to assisting customers in establishing successful playgrounds. With a keen eye for venue analysis and investment returns, she combines operational insights with strategic design to optimize venue positioning.

Silvia serves dealers across various countries, including the United States, Jordan, the United Kingdom, Japan, Indonesia, and New Zealand, playing a pivotal role in the development of global indoor parks. Her professional knowledge and proactive approach ensure a seamless process that drives rapid profitability from start to finish!
Practice the mission of "making children more energetic"!
Bettaplay-Overseas-Department--(2)
 
Bettaplay Overseas Department

Allison Pan

Crafting ROI-focused playgrounds globally, from site analysis to operational success — safely and innovatively.
Allison Pan is a seasoned consultant with 7 years of experience in the commercial indoor playground industry, specializing in playground products and solutions. She collaborates with nearly 50 professional indoor customers across countries, including the United States, Spain, Kenya, the Philippines, the United Kingdom, and Ghana.

Her comprehensive services encompass site selection evaluation, business planning, project selection, and on-site construction oversight. Allison is dedicated to designing fun and safe play spaces that significantly enhance the return on investment for commercial indoor playgrounds.
 
Practice the mission of "making children more energetic"!

Our Team

Professional Services for Entertainment Venue Design and Operation
Our team of 200+ specialists across 9 in-house departments --a squad that thrives on relentless energy and shared purpose collaborates like a well-oiled machine. We provide comprehensive services,from concept design , precision engineering , customized production , to delivery , installation and operation support and marketing for your commerical indoor playground projects.Our designers and engineers possesses extensive experience in commercial indoor playgrounds, family entertainment centers, sports parks, and trampoline park design. Our operational expertise with hand-on experience for more than 40 Pokiddo Parks  in managing commercial indoor playgrounds and sports parks allows us to offer valuable training and consulting services to help  you run successful indoor commercial playground and trampoline park businesses. Whether you’re launching a 100㎡ play corner or a 20,000㎡ mega-park, we’re here to turn your vision into a profit-spinning reality—one joyful jump at a time.
Join Us at IAAPA 2023-2024: Austria, USA, Singapore, Netherlands, Thailand
We’re excited to participate in the IAAPA Expos in 2023 and 2024, including events in Austria, the USA, Singapore, the Netherlands, and Thailand. As the largest global exhibition for the attractions industry, IAAPA provides a platform to showcase our latest innovations, discuss industry trends, and connect with clients and partners worldwide. We look forward to seeing you there!
 
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the Netherlands
24th IAAPA Exhibition in the United States
24th IAAPA Exhibition in the United States
24th Thailand IAAPA Exhibition
24th Thailand IAAPA Exhibition
23rd IAAPA Austria Exhibition
23rd IAAPA Exhibition in the United States
23rd IAAPA Austria Exhibition
23rd IAAPA Austria Exhibition
23rd IAAPA Exhibition in the United States
23rd IAAPA Singapore Exhibition

More Than Just a Manufacturer

More Than Just a Manufacturer-Since launching our 1st Pokiddo Kids Play Park in Wenzhou (2018), we’ve become a rare playground industry leader offering both equipment production and Pokiddo Brand Partnership solutions under one roof. By February 2025, we’ve established 44 Brand Partnership Parks in China and 9 globally, including: Americas: Atlanta & NYC (U.S.), Toronto (Canada) Asia & Middle East : Mumbai & New Delhi (India), Kuwait, Tabuk (Saudi Arabia), Taunggyi(Myanmar) Africa: Setif (Algeria).Expanding footprints, empowering success. 
 
Project​​​​​​​s
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Daycare & Kindergartens

Bettaplay kindergarten case, Beautiful Beginnings, Bahrain

1.Overview of kindergarten rectification casesKindergarten Name:Beautiful BeginningsPlace:5FXG+CV3 Al Markh, BahrainDesign Manufacturer:BettaplayService content: design, production, installation2.Project BackgroundFaisel Janahi, the founder of Beautiful Beginnings, is a pilot himself. When he was yo

11/03/2025
Daycare & Kindergartens
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Malls & Shopping Centers

Pokiddo Shopping Mall Centers Construction Case 400 Square Meters: Jiangxi Jiujiang Miaomiaowu Trampoline Park

Jiangxi Jiujiang Miaomiao House Trampoline Park has persisted in force majeure again and again, and finally met with you on August 8, 2020 on the 1st floor (mall atrium) of Causeway Bay Shopping Mall, Lianxi District, Jiujiang City, Jiangxi Province.The investor of Jiangxi Jiujiang Miaomiao Trampoli

06/03/2025
Malls & Shopping Centers
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Kids Playground

Pokiddo Kids Indoor Playground Case: Wenzhou Longwan Rainbow Bay Vitality Space

Pokiddo Kids Indoor Playground: 1100 square meters Trampoline Hall Floor Height: 6 meters

06/03/2025
Kids Playground
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Sports Adventure Parks

Wenzhou 1600sqm Indoor Amusement Park in Shopping Mall

AP sports center is a joint brand (Miaomiaole&Pokiddo) indoor amusement park in Wenzhou Wuyue Plaza. Pokiddo is the whole amusement park equipment builder through the whole project from design proposal to finished installation. The sports center include...

26/07/2022
Sports Adventure Parks
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Sports Adventure Parks

Zhongshan Pokiddo Sports Park Case Study

Zhongshan Pokiddo Sports Park Case Study Zhongshan Pokiddo Sports Dream Factory is a social entertainment and play space for all ages that integrates sports entertainment, parent-child entertainment, sports competition, interactive technology, team building parties, and Internet celebrity ch

24/07/2024
Sports Adventure Parks
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Family Entertainment Centers

The Completion of An 8,000 Square Meter Pokiddo Amusement Park.

Luoyang Pokiddo Sports Dream Factory 8000 square meters---Pokiddo Sports Dream Factory Franchise Case Luoyang Pokiddo Sports Dream Factory is a social entertainment and play space suitable for all ages, integrating sports entertainment, parent-child entertainment, sports competitions, intera

28/07/2024
Family Entertainment Centers
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Family Entertainment Centers

How Was The 4,000-square-meter Indoor Sports Park Built?

How was the 4,000-square-meter indoor sports park built? Ai Shang Pokiddo Sports City is a social entertainment and play space for all ages, integrating sports entertainment, parent-child entertainment, sports competitions, interactive technology, team building parties, and Internet celebrit

28/06/2024
Family Entertainment Centers
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Family Entertainment Centers

Our Case:2600sqm2 Family Entertainment Center-Quanzhou AP Sports Center

Our Case:2600sqm2 Family Entertainment Center-Quanzhou AP Sports CenterA family entertainment center, also abbreviated as FEC in the entertainment industry, is an indoor amusement park targeting families with small children and teenagers. In family entertainment center, not only the small children o

10/06/2023
Family Entertainment Centers
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Trampoline Parks

HangZhou Pokiddo Trampoline Park The ultimate luxury trampoline theme park

July 2019Pokiddo Trampoline ParkLanded in Hangzhou!Hangzhou Pokiddo Trampoline Theme ParkVenue size: 5000 square metersFloor height: 8 meters in some areas; 12 meters in some areas

14/06/2022
Trampoline Parks
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Sports Adventure Parks

Our case:Wenzhou 1600sqm Indoor Amusement Park in Shopping Mall

Our case:Wenzhou 1600sqm Indoor Amusement Park in Shopping MallAP Sports Center is a indoor amusment park in a shopping mall in Wenzhou jointly built by Pokiddo and Miaomiaole. Pokiddo, as a professional indoor amusement park builder, was fully involved in the layout plan, design, equipment producti

09/06/2023
Sports Adventure Parks
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Trampoline Parks

Pokiddo Trampoline Park Mengzi Yun Nan

Pokiddo Trampoline Park Mengzi Yun Nan FREE TRAMPOLINE PROFESSIONAL TRAMPOLINETRAMPOLINE DUNK ZONEI believe that every boy has it in his heart A dunk dream! Take advantage of the bounce of a trampoline in the slam dunk zone Realize your dreams in minutesSPONGE CLIMBING AREADRY SKISWING

01/07/2022
Trampoline Parks
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Trampoline Parks

Pokiddo Magic Space Yuhang Store】Even if you are in the human world, you can also come to a "magic" crossing

Pokiddo Magic Space Trampoline Park landed in Hangzhou Future Science and Technology City

26/05/2022
Trampoline Parks

Our Partner

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BETTAPLAY

POKIDDO

PLANNING GUIDE

PRODUCTS

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CONTACT INFO

 Ms. Katie Zhang
  info@bettaplay.com
  0086-18968996888
  Yangwan Industrial Area,Qiaoxia Town,Yongjia County, Wenzhou, Zhejiang, China (Mainland)
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