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Business Plan

Market Research

Customer Value and Demand

Types of attractions
Key Requirements
Recreational facilities for home use, kindergartens, public places, etc.
Good-looking, cost-effective, fast delivery
Commercial indoor playground
 
Refined operation + marketing to achieve profitability through ticket sales and other income
The core demand of indoor commercial park investors: ROI (Return On Investment)

Three forecast tables for return on investment and key influencing factors (taking a 1,500 square meter shopping mall store as an example)

Investment Forecast Table

The investment here is defined as: all investments before opening
 
Project Amount(¥) Key Factors
Equipment procurement costs 2300000 Planning and equipment selection
Environmental design fee 100000  
Renovation Fee 1800000 Environmental design style and materials
Prepaid rent and deposit 500000 Venue selection
Labor costs 50000  
Preliminary preparation material procurement costs 200000  
Upfront marketing costs 50000  
Total 5000000  

Revenue Forecast Table (Annual)

Product / Income Person - times per year Average unit price per customer Amount
Tickets 50000 100 yuan/person 5000000
Memberships 2000 1000 yuan/person 2000000
Queueing/Team - building 200 5000 yuan 1000000
Secondary Sales 10000 50 yuan 500000
Total   8500000
Key Factors Site selection, marketing strategies Pricing, in - venue operation

Profit Forecast Statement (Annual)

Item Amount(¥) Key Factors
Income 8500000  
Rent 1800000 Site Selection
Labor cost 1500000  
Marketing expenses 1200000 Planning
Depreciation (amortized over three years) 2000000 External Marketing
Total profit 2000000  

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 Ms. Katie Zhang
  info@bettaplay.com
  0086-18968996888
  Yangwan Industrial Area,Qiaoxia Town,Yongjia County, Wenzhou, Zhejiang, China (Mainland)
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