Views: 0 Author: Site Editor Publish Time: 2025-09-15 Origin: Site
On September 9, 2025, the 14th Fun Festival and 2025 China-Korea IP Licensing Business Exchange Conference was grandly held at the Sheraton Hotel in Panyu, Guangzhou. As a cross-border, cross-industry event hosted by Pokiddo Digital, the event attracted over 700 amusement park professionals from across China. Focusing on core topics such as new business formats, new retail, IP development, and global brand expansion, the event also featured special sessions such as the Trendy Toy Collection and Gift Exchange, the Linglong IP Commercial Cooperation Conference, and the China-Korea IP Licensing Matchmaking. Eleven speakers from across the amusement and related fields shared their practical experience and explored new directions for industry development. Wang Yongbao, founder of Wenzhou Pokiddo Amusement Toys Co., Ltd., was invited to deliver a keynote speech titled "Heading for the Blue Ocean: A New Path for the Globalization of China's Amusement Industry," providing an in-depth analysis of industry transformation and global expansion practices.
In his speech, Wang Yongbao directly addressed the development difficulties of traditional children's playgrounds. Public data shows that the density of children's playgrounds in some commercial districts in first-tier cities exceeds three per 10,000 square meters, leading to an oversaturated market due to low barriers to entry. China's birthrate is expected to be only 9 million in 2023, nearly half the number in 2016. 90% of traditional playground customers are children aged 2-6, and the dropout rate after children enter elementary school exceeds 90%, indicating a continued decline in this core customer base. Furthermore, with ticket sales accounting for over 85% of revenue and the homogeneity of amusement equipment still primarily consisting of "slides and ball pools," the traditional model is gradually reaching a growth bottleneck. "An overseas expansion model relying solely on equipment sales is no longer sustainable, and industry upgrading is imperative," he emphasized.
To address these industry pain points, Wang Yongbao proposed a family sports and entertainment center model centered around "high-altitude sports adventure + comprehensive video game entertainment." This model places stringent requirements on the site—a clear height of 5-10 meters and an area of at least 2,500 square meters (including over 800 square meters of high-altitude area). The scarcity of real estate and the high investment threshold effectively mitigate against low-level competition. The target audience encompasses a wide range of ages, from 2 to 50, enabling "family fun." On weekdays, the center also accommodates corporate team-building activities, school study tours, and other group activities, resulting in over three times the utilization rate of traditional theme parks.
The revenue structure has also become more diversified: arcade/gift redemption, membership top-ups, tickets, and training courses such as trampoline and rock climbing, significantly enhancing risk tolerance. This model has been fully validated in China and has become the core "mature product" of Pokiddo overseas expansion.
Based on an Ansoff Matrix analysis, Pokiddo has defined its global expansion strategy of "old products + new markets"—replicating its proven domestic family sports and entertainment center model overseas. Since launching its expansion in 2022, Pokiddo has already opened 18 overseas venues across multiple countries and regions. "We don't simply 'copy'; we adjust details to suit local culture," he explained, citing examples like optimizing equipment color design to suit local aesthetics in the Middle East and strengthening environmental compliance in Europe. This combination of "standardization + localization" has ensured a success rate of over 90% for overseas projects.
When discussing the company's competitiveness in expanding overseas, Wang Yongbao emphasized, "If you don't go global, you're out. But no matter how turbulent the tide, you must first keep your boat steady." Pokiddo has established a comprehensive, one-stop service system encompassing "IP design - venue design and construction - ride equipment supply - and operational support." At the IP level, Pokiddo has established strict VI standards to ensure a consistent global brand image, and introduced four mascots: DODO, POPO, KIKI, and ONEAL to enhance brand affinity. On the service side, Pokiddo offers an EPCO general contracting model, providing international investors with one-stop support from feasibility analysis and venue construction to operational training, precisely addressing their core needs for "effortless and efficient" entertainment and a high return on investment.
This speech resonated widely with and was recognized by the guests. As a company with experience in building over 1,000 venues worldwide, Pokiddo's overseas expansion not only provides a model for the globalization of China's amusement industry, but also injects new vitality into cross-border cooperation in the industry through the exchange opportunities provided by this conference.
