Project Name: Longgang Children's Sports Workshop
Project area: 1,200 square meters
Project content: Challenge, leisure, entertainment, competition
Project features: Relying on the superior geographical location on the south bank of the Aojiang River, it has an excellent image display surface
With the successful experience of the Shangtang AP Sports Workshop project and his acute market insight, Mr. Ji has completed the strategic layout based on three dimensions:
I. Data Empowerment - In-depth analysis of current store operation data and precise capture of consumer demand trends
Ii. Location Positioning - Focus on the future development of Longgang Binjiang Business District and seize the dividends of regional commercial upgrading
Iii. Customer Group Insight - Conduct a comprehensive survey of the population structure within a 3-kilometer radius to identify the core target customer group
Based on the above market analysis, General Manager Ji made a resolute decision to launch a brand-new children-themed sports and entertainment project and immediately initiated a strategic cooperation, entrusting our team to be fully responsible for the overall planning scheme of the venue. We will integrate industry resources and design advantages to tailor a children's sports and entertainment complex that is competitive, fun and exciting for this project.
1. As the venue was previously used as an urban exhibition hall, it has a strong sense of space, with the left and middle sections being the high zones
2. There are many walls and the high areas are determined, so they need to be reasonably planned and distributed
Design direction
Make full use of the high zone to create a park that combines challenge and leisure entertainment
2. According to the characteristics of the venue, some areas can be planned to design indoor and outdoor projects for connection
Spatial positioning
The high-altitude area on the left can be used as a leisure play castle, a large slide and other facilities
2. The middle and upper levels are challenging and exciting, and multiple people can participate in the project
Section analysis：
Green area the height of the open area is 7 meters and 6 meters respectively
One floor plan, available area :840 square meters
The main service group is children aged 5 to 16
Two-story floor plan, available area :420 square meters
The main service group is teenagers aged 8 to 16
Equipment selection:
Park Zone：
Park route:
Route description:
This venue is designed with a combination of circular and tree-like circulation routes, guiding consumers to fully enjoy each project. The active circulation routes connect the highlights of the entire project, improving space utilization and project fun, while enhancing players' experience and interaction.
