Project Name: Zhengzhou Children's Park
Project Area: 144 square meters
Project Contents: Expansion, slides, ball pool
Project Location: Located in Zhengzhou City, in the atrium of a shopping mall
Mr. Lin, as usual, took his 5-year-old daughter to the newly-opened "Star耀 City" shopping mall in the city center to entertain her. The mall was bustling with people， with long queues in the dining area, the noise from the toy store, and the laughter from the interactive children's area all blending together. However， Mr. Lin noticed a "particularly lively" corner - at the entrance of the children's playground on the third floor. Subconsciously， he stopped to observe： The playground was about 200 square meters in size， divided into a role-playing area， a physical training area， and an educational game area. Each area was filled with children， while the parents sat on the sofas in the rest area， using their phones or chatting. "The flow of people in the mall is mainly concentrated in the dining and clothing areas. How could this place attract so many families?" He took out his phone and took a photo of the scene， then scanned the QR code on the Weibo review page - the page showed "more than 2，000 recent reviews， a rating of 4.9， and an average consumption of 150 yuan per person"， and the popular comments were full of sentiments like "the children played until they didn't want to leave" and "parents can rest and have coffee while enjoying the experience". This chance encounter planted a seed in Mr. Lin's mind. After returning to the company， he pulled out the recent mall operation reports - the central atrium on the second floor (about 300 square meters) had been vacant since the business model adjustment last year. The original plan was to introduce light dining， but due to high rental requirements and low customer group matching， three brands were all unsuccessful in the negotiations. "Just the property management fees and air conditioning costs alone amount to 30，000 yuan per month， not to mention the waste of the core location's traffic." Mr. Lin frowned and said to his assistant. The next day， he specifically retrieved the flow data of the atrium： On weekdays， the average daily passenger flow was 8，000 people， and on weekends， it exceeded 20，000. Among them， 30% were families with children (the mall's membership system data showed that this type of customer group had an average stay time of 2.5 hours and a consumption potential 1.8 times that of ordinary customers). "If we could set up a children's playground here， it could meet the stay needs of the family customers and enhance the overall average transaction amount through the 'children's consumption + parents' relaxation' model... " Mr. Lin thought it over and over， getting more and more excited， and immediately contacted Mr. Chen： "Could your playground operation model be replicated in our mall's atrium？ I have the space， all I need is a good project."
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