Pokiddo Debuts at IAAPA Asia Pacific Roundtable To Explore New Paths for Sustainable Development of Indoor Parks Through Innovative Practices

Digital empowerment: Reconstructing new marketing and experience scenarios

During the roundtable, "digital tools to improve operational efficiency" became a hot topic. The moderator VICTOR's practice in the field of digital marketing and experience innovation received high attention from the participants. Pokiddo also recognized it very much and actively implemented it in Pokiddo stores. As the general manager of Hangzhou Leti Port Pu said: "Pokiddo can customize the latest sports and entertainment equipment according to the actual venue. The perfect integration of digital sports equipment and amusement equipment makes the park more sticky."

On the marketing side, VICTOR borrowed the "dynamic display and precise interaction" strategy proposed at the conference and equipped the cooperative venues with a digital ticketing system - through the combination ticket + dynamic PPT display mode, the trampoline, laser CS and other projects are intuitively presented in the form of video, and with interactive words such as "Screen Shooting Challenge", the conversion rate is significantly improved. At the same time, the introduction of an intelligent evaluation system, through the QR code survey when tourists leave the venue, quickly collect feedback, automatically synchronize good reviews to the platform, and collect improvement suggestions for bad reviews. This zero-cost model has been implemented in more than 30 Pokiddo venues across the country, and the number of evaluations in some venues has increased by more than 50% within 3 months.

The in-depth layout of digital interactive projects has become a differentiated advantage. The digital partitions of "Dancing" and "Interactive Football" in the venues under Pokiddo combine traditional entertainment with technology, which not only meets the "dynamic display needs" emphasized by the conference, but also enhances the sense of participation of tourists through instant feedback, extending the average length of stay of a single guest by 40 minutes.

Refined operation: Activating member value and non-peak potential

Regarding topics such as "improving the utilization rate of non-weekend time periods" and "building a membership system", Pokiddo uses Zhuhai Sports Dream Factory as a benchmark case to share practical results. Through the "card + member deposit" system, the 1,800 square meter venue has accumulated more than 10,000 members, with an annual revenue of more than 10 million and a renewal rate of 70%, which confirms the effectiveness of "combining member rights and courses" in the conference - it uses trampoline training courses as 15 card gifts. Although it is not a high-end course, it increases members' willingness to repurchase by 35%.

In terms of non-peak operations, Pokiddo has implemented a "time-stratified strategy" in multiple venues: undertaking corporate team building on weekdays (such as the adult-only trampoline challenge of the 2000-square-meter direct-operated store in Hefei), conducting youth basketball training after school, focusing on family customers on weekends, and launching activities such as "Grandparents Day" and "Military Discounts", which have increased the proportion of non-weekend revenue in some venues from 20% to 40%. As emphasized by the conference, Hangzhou Leti Port has achieved efficient operation of "one venue for multiple uses" through "de-childization" design, hosting corporate activities during the day and transforming into an adult social space (light bar + real CS) at night.

Safety as the foundation, value as the wing: building a sustainable experience ecosystem

"Safety is the bottom line of operation, and experience is the upper limit of development", which is highly consistent with the conference's "Safety and Experience Optimization" topic. The entire series of Pokiddo equipment has passed the German Rhine TUV safety certification, and its venues implement the "focused cleaning every 12 hours + daily consumables replacement" standard (such as how to reduce the consumption of sponge pools, and how to update them efficiently and regularly). Data from Zhuhai Pokiddo in 2022-the venue's safety accident rate is as low as one in 60,000, making it a must-visit Internet celebrity sports park for Hong Kong and Macau to go north to Zhuhai.

In terms of experience upgrades, Pokiddo implements the "pyramid demand model": the bottom layer guarantees the safety and fun of projects such as trampolines and rock climbing; the middle layer meets the needs of comfort and respect through party rooms and research classrooms (undertaking school STEM courses); the top layer creates a composite scene of "sports + social + learning" - such as the 1,500-square-meter franchise store in Kuwait, which combines high-altitude expansion with digital interaction, becoming both a family play area and a youth research base, with an annual reception of more than 100,000 people.

Explore the road of change and create the future of entertainment

In this conference, Pokiddo discussed the construction of the industry ecosystem with partners such as Ali Sports and Greenland Group. Its full-link service system of "design-production-installation-training-maintenance" is the best response to "cost control and efficient operation" - by cooperating with third-party educational institutions to reduce teacher costs, and shortening the venue landing cycle with the help of standardized production, 800+ venue cases have covered 68 countries and regions.

In the future, Pokiddo will continue to focus on "integration and innovation", deepen digital experience, refined operation, and safety standards, and work with industry partners to promote the upgrade of indoor entertainment from "single consumption" to "sustainable ecology", so that each venue will become a "testing ground for experience innovation and a community of happy sharing".