For entrepreneurs like the owner of Sunday Playland, expanding a proven business model presents a critical challenge: finding a partner who can deliver consistent quality and handle all operational complexities. Following the success of our first collaboration on a space-themed playground, the client chose POKIDDO once again to bring a new "Ice Kingdom" to life in Chonburi, Thailand. This case study details how our comprehensive, single-source solution transformed 300 sqm of retail space into a profitable, immersive, and safe family entertainment destination.
Client: Sunday Playland
Project: Ice Theme Branch Expansion
Location: Chonburi, Thailand (Prime Shopping Mall)
Scope: Full-Service Design, Manufacturing, & Installation
Key Metrics: 300 sqm Area | 3.8m Ceiling Height
Core Challenge: Deliver a high-impact, thematic experience within strict spatial and budgetary constraints.
After a successful first project, the client's goal was clear: replicate success with a unique theme in a new market. The Chonburi location, while in a high-traffic mall, came with specific limitations: a moderate 300 sqm footprint and a low 3.8-meter ceiling. The client needed:
A captivating "wow factor" (like a major slide) to compete for attention.
A rich variety of activities to encourage repeat visits.
Ironclad safety and durability to protect their investment and reputation.
Above all, a smooth, integrated process. They wanted to avoid the typical nightmare of managing multiple vendors for design, equipment, and installation.
We addressed this not as a simple equipment order, but as a complete business implementation project. Our one-stop service model covered every facet:
1. Co-Creative, Iterative Design
We believe the best designs come from collaboration. Our team worked through over 10 detailed design iterations with the client. Using advanced 3D modeling, we virtually tested layouts to maximize play value and revenue-per-square-meter. The solution ingeniously featured a custom 1.8-meter wave slide—engineered to be the maximum safe height under the ceiling—serving as the thrilling centerpiece of the icy landscape.
2. Theme-Focused, Safe Manufacturing
Every piece of equipment was custom-manufactured in our facility to realize the "Ice Kingdom" vision. We utilized specialized glossy finishes, translucent acrylic panels, and a custom blue-and-white color palette to create a cohesive frozen environment. Crucially, all materials and structures adhere to the highest international safety standards (EN1176 & ASTM F1487), ensuring complete peace of mind for the operator and families.
3. Professional On-Site Execution
POKIDDO's service extends to your doorstep. We deployed a dedicated installation supervisor for a week-long on-site mission. This expert ensured flawless assembly according to our precise specifications and conducted comprehensive staff training on daily operations, safety inspections, and routine maintenance. This turnkey handover meant the client's team was fully prepared for opening day.
4. The "One Vendor" Advantage
From the initial concept sketch to the final safety check, the client had one dedicated point of contact and accountability: POKIDDO. This eliminated cost overruns from miscommunication, delayed timelines from vendor coordination issues, and quality mismatches between design and execution.
Successful Grand Opening: The "Ice Kingdom" opened to strong customer reception, with the unique theme and layout driving immediate foot traffic and social media buzz.
Operational Confidence: The client received a fully operational, staff-trained venue, drastically reducing the typical stress and risk associated with a new business launch.
Scalable Model Validated: The efficient, repeatable process reinforced the client's expansion strategy, proving that with POKIDDO, scaling a branded play concept is a manageable and profitable endeavor.
Time & Cost Efficiency: The integrated service saved the client an estimated 30% in project management time and prevented costly errors common in multi-vendor projects.
This project exemplifies our core promise: We are your strategic ally in the family entertainment business. We combine creative design, engineering excellence, and project management into one streamlined service. For franchise owners and expanding brands, this consistency and reliability are invaluable.
If you're planning to open or expand an indoor playground, choose a partner that handles the heavy lifting. Contact POKIDDO for a project consultation and see how our end-to-end solution can make your next launch a seamless success.
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