The Process of Opening an Indoor Playground Business(A)
Thinking of starting your own indoor playground business? The process is simpler than you may think and you have picked the right time to do it. Indoor Playgrounds are becoming the newest “big thing” that are rapidly spreading across the world. Indoor Playgrounds International will be here to help you every step of the way from concept to completion and everything in between. Please see some of our guidelines for opening your new playground business below.
You will need to gather information about your community and basic market data such as:
Market Research
The need for an indoor playground in your community
How many children are in your community (typically ages 0-12)?
Do you live in a community with many tourists?
What does your competition look like? Is there any?
If you have competition, then what can you do to differentiate yourself from the competition?
What will you charge for your customers? What are your competitor’s charging?
How much is it to rent or purchase the space you will need?
How large of a space do you think you will need?
If you need help with gathering any of this information you may consider a franchise through our partner company Luv 2 Play. Please contact Luv 2 Play and fill out the contact form for more information.
Data Analysis & Business Plan
You can use the data you collected in your market research in order to calculate some very simple analysis such as your break-even analysis, start-up expenses, and 3 year projections.
From these analyses you can use this data to create a business plan. If you plan to attract investors or get a business loan you will surely need a good business plan. Indoor Playgrounds International can help you with this step of the process if needed.
Find a Location
Location Location…. we all know that the location can be crucial to the success of a new business. If possible pick a high traffic area such as near a mall or shopping center. If you live in a high tourist area then pick a location next to where tourists might come in/out of your town.
When looking for a building keeps in mind that if you want to make you play structure tall you need a tall building. For a 3 story play structure you will need at least 15 feet of unobstructed height in your building. Also look for any obstructions in the building where the play structure will go. If you want electric soft play in your playground then make sure electricity is possible to the area you need it.
Contact Indoor Playgrounds and we can help you with some tips about a location. Remember every city/town/state is different and the best location can vary from place to place.
