· Project Name: Design Case of All - age Amusement Space in an Indonesian Shopping Mall
· Project Area: 1,380 square meters (approximately 14,854.2 square feet)
· Site Height: 7 meters (approximately 23 feet)
· Designer: POKIDDO
· Project Location: A shopping mall in Indonesia
This design aims to create an all - age amusement space, fully considering the needs and preferences of people of different age groups. From children and teenagers to adults, everyone can find their own fun here, achieving a one - stop amusement experience for families and attracting more family customers to consume.
In - depth research has been conducted on the characteristics and trends of the local indoor amusement park consumption market in Indonesia. Indonesian consumers attach great importance to family interaction and experiential consumption. They are price - sensitive and pursue high cost - effectiveness. Therefore, in the design, a wide variety of amusement projects are set up to meet the needs of different family members. At the same time, costs are reasonably planned to ensure that ticket prices and secondary consumption prices are competitive in the local market, providing consumers with a value - for - money amusement experience.
During the design process, key attention is paid to the return on investment (ROI). Through rational planning of various functional zones, such as party rooms, karting areas, and snack vending areas, corresponding profit - making strategies are formulated to achieve multi - channel revenue generation and ensure the commercial sustainability of the project.
· Design Style: The overall style is simple and modern, with smooth lines and bright colors as the main tone, creating a relaxed and pleasant atmosphere. The cashier counter adopts an integrated design with a spacious operating surface and comfortable seats, facilitating efficient service by the staff.
· Equipment Configuration: It is equipped with an advanced cashier system that supports various popular payment methods in Indonesia, such as Go - Pay and OVO e - wallets, to improve cashier efficiency. At the same time, an information desk is set up, where the staff are warm and polite, providing customers with detailed introductions and guidance on amusement projects.
· Snack Vending Area:
· Featured Foods: A variety of snacks are provided, including classic Western fast food like fried chicken, French fries, and hamburgers, as well as popular local snacks. Great attention is paid to the freshness and quality of ingredients to ensure food safety.
· Secondary Sales Strategy: Combo packages, such as parent - child packages and couple packages, are introduced with certain price discounts to encourage customers to buy multiple snacks. A membership point system is set up, where consumption can accumulate points for redeeming snacks or enjoying discounts, increasing customers' consumption frequency.
· Parents' Rest Area:
· Comfortable Environment: Comfortable environment: A four-person round table is used to create a comfortable and cozy family resting space. Equipped with sufficient charging ports and high-speed wireless networks, parents can keep their devices charged and access the Internet conveniently during their rest time. The open space allows parents to see their children playing at any time, which makes parents and children feel at ease.
· Theme Design: Multiple party rooms with different styles are created, such as ocean themes, fairy - tale themes, and science - fiction themes. Each party room is elaborately decorated according to its theme and equipped with corresponding party props and audio equipment to provide customers with personalized party experiences.
· Revenue - generating Strategy: Charges are based on the number of sessions, and different levels of party packages are offered, including venue decoration, catering services, and party hosting. At the same time, exclusive membership discounts and group - buying activities are launched to attract customers to book party rooms multiple times.
· Zipline + High - altitude Adventure:
· Thrilling Experience: Taking advantage of the 7 - meter site height, a zipline project is set up to let visitors feel the exhilarating speed in the air. The high - altitude adventure area features various levels of challenging obstacles, such as rope bridges and climbing walls, to test visitors' physical fitness and courage.
· Safety Assurance: Professional safety protection equipment and coaches are provided to ensure the safety of visitors. A detailed safety instruction and training area is set up at the entrance of the project to allow visitors to fully understand safety precautions before playing.
· Ground - level Karting Area:
· Track Design: A professional karting track is designed to simulate real - life racing scenarios, with different curves and slopes to increase the fun and challenge of driving. Protective facilities are set up around the track to ensure the safety of drivers.
· Pricing and Secondary Sales: An independent charging model is adopted. Meanwhile, secondary sales services such as karting suit rental and kart upgrades are provided to meet the needs of different customers. Karting races are regularly held to attract more enthusiasts and increase the popularity of the project.
· Obstacle Design: With adventure and exploration as the theme, multiple challenging levels are set on the wall, such as climbing cliffs, navigating through mazes, and avoiding traps. Each level has different degrees of difficulty and challenges, suitable for visitors of different ages to try.
· Interactive Experience: Interactive sensors are installed. When visitors successfully pass a level, corresponding sound and light effects and rewards will be triggered, increasing the fun and sense of accomplishment of the game.
· Facility Features:
· Light - up Slide: The surface of the slide is equipped with gorgeous light strips, presenting a dreamy effect in the evening or dim light, offering visitors a unique visual experience.
· Devil Slide: It has a high slope and speed, providing a challenge for thrill - seekers. Special anti - slip design is used inside the slide to ensure safety.
· Interactive Projection: Advanced projection technology is used to project various interactive games, such as fishing and football games, on the ground and walls, allowing visitors to interact with the projections during the game and increasing the fun of playing.
· Rainbow Net: It adopts a brightly colored net structure. Visitors can climb and jump on it to exercise their balance and physical coordination.
· Target Audience: Suitable for children and teenagers, providing them with a safe and fun amusement space.
· Diverse Play Modes: Various trampoline projects are set up to meet the needs of different visitors. The Spider Wall allows visitors to experience the feeling of scaling walls; TAP FUN increases the interactivity and fun of trampolines; Trampoline Basketball enables visitors to enjoy the fun of basketball while jumping; Foam Pit Battle Logs and the Jumping Platform provide exciting challenges for thrill - seekers.
· Safety Measures: Soft protective pads are set up in the trampoline area, and the foam pit has an appropriate depth to ensure the safety of visitors during play. Professional coaches are provided to offer guidance and protection to visitors.
· Rock - climbing Types: In the Stepping Stones rock - climbing area, stepping stones of different heights and intervals are set up to test visitors' balance and leg strength. The Artistic Rock - climbing area features ornamental and challenging rock - climbing walls with different textures and shapes.
· Difficulty Levels: According to different ages and skill levels, the rock - climbing area is divided into beginner, intermediate, and advanced levels to meet the needs of different visitors. At the same time, rock - climbing equipment rental and professional rock - climbing guidance services are provided.
All amusement facilities are made of high - quality, environmentally friendly materials. The floor uses wear - resistant and non - slip rubber materials to ensure the walking safety of visitors; the structural steel frames are made of high - strength steel to ensure the stability and durability of the facilities; the materials in the soft play area meet international safety standards, being soft and comfortable to prevent children from getting injured.
Safety is integrated into every detail of the design. All amusement facilities have undergone strict safety testing and evaluation. The edges and corners of the facilities are rounded to avoid sharp edges and corners that could harm visitors. At the same time, obvious safety signs and emergency evacuation routes are set up to ensure that visitors can evacuate quickly in case of an emergency.
A sound facility maintenance and management system is established. Regular inspections, repairs, and maintenance are carried out on the amusement facilities. Professional maintenance staff are assigned to ensure that the facilities are always in good operating condition. Meanwhile, safety training for employees is strengthened to improve their safety awareness and emergency response capabilities.
· Family Customers: It meets the amusement needs of family members of different ages, attracting families to come and consume on weekends or holidays.
· Teenagers: It offers exciting and interesting amusement projects such as ziplines and karting, attracting teenagers to come and play in groups.
· Corporate Groups: The party rooms and adventure areas can be used for corporate team - building and gatherings, expanding the corporate customer base.
As an important supporting project of the shopping mall, it can attract more customers to shop and consume in the mall, increasing the footfall and popularity of the mall. At the same time, it can also serve as an independent amusement venue to attract surrounding tourists during the tourist peak season.
Through various profit - making models, such as ticket revenue, party room rental income, karting fees, snack vending revenue, and secondary sales services, a high return on investment for the project can be achieved. With the increase in brand popularity, franchise operations can also be carried out to further expand the commercial territory.
The all - age amusement space designed by POKIDDO in the Indonesian shopping mall is not only a fun entertainment venue but also a high - value commercial investment project. By closely aligning with the local indoor amusement park consumption market in Indonesia, highlighting ROI design, and ensuring safety and quality, it provides consumers with a unique and unforgettable amusement experience and brings considerable commercial returns to investors. In the highly competitive amusement market, this project is expected to become an industry benchmark, leading the development trend of the leisure and entertainment industry in terms of commercial innovation.
