How To Revitalize The Private Traffic of Sports Parks And Improve The Stickiness of Members？

In many indoor sports parks, offering membership cards is a common promotional tactic. However, our research has shown that many of these sports halls simply treat their membership cards as a savings card. Unfortunately, this approach can lead to a decline in retention rates as customers lose interest over time and no longer find value in their membership.

We believe that customer retention efforts are critical, and therefore require our Sports Park store employees to engage with customers on a daily basis. We ask them to consider, "Have you chatted with customers today?" Each store employee has access to a dedicated customer service account, which contains a wealth of information about our Sports Park members.

This customer service account serves several functions. Firstly, it outlines the benefits of Sports Park membership, such as free play during the member's birthday month. In order to receive this benefit, members need to provide their birthday in advance, allowing us to invite them to their party at the appropriate time.

Secondly, the account provides a means for customer maintenance, as we tag each customer in order to communicate and provide personalized service based on their individual preferences and needs. We aim to maintain strong relationships with our members in order to better meet their needs.

Finally, we have developed a solution to link the data from our customer service WeChat account with member data in our system and official account backend. Although we currently rely on manual operations, we hope to automate this process in the future. This will enable us to quickly access information about a member's last purchase, amount spent, and items bought, which will prove valuable in maintaining long-term customer relationships.

We recommend that all Sports Park stores adopt this approach for new stores, although we recognize that long-standing operations may find it challenging to change their habits. Nevertheless, establishing this content from the outset will enable customers to become accustomed to our service methods. Additionally, this solution can be extended to future products, allowing for more convenient promotion and sales through our customer service account.

In summary, launching a membership card is only the first step. We must work hard to establish strong customer relationships, providing valuable benefits and personalized service. By inviting customers to our customer service account, we can better communicate with and serve them, leading to improved retention rates and greater customer loyalty.