Project Name: Design Project of a FEC Family Entertainment Center inUK
Designer: POKIDDO
Project Area: 1400 SQM (15069 SQFT)
Site Heights: 6M
Address: UK
Target Audience: Children aged 2-12 and accompanying parents
Combining the consumption scenario of UK shopping malls and family entertainment needs, with "safe exploration and hierarchical play" as the core, commercial indoor playground equipment is deeply integrated with interesting experiences. Aiming at the growth characteristics of children of different ages from 2 to 12, a playground space with clear zoning and complete functions is built. At the same time, the potential of secondary consumption is enhanced through characteristic projects such as VR, so as to realize the dual improvement of play experience and commercial value.
· Equipment Configuration: Mainly soft play equipment, including soft crawling mats, small soft slides and ball pits.
· Design Highlights: All equipment edges are rounded. The colors are mainly soft macaron colors, creating a comfortable and safe feeling, which is suitable for the visual development needs of young babies.
· Functional Role: Provide a safe space for babies to crawl and explore by touch, helping to develop their perception ability.
· Equipment Configuration: Soft-packaged small naughty castles, ball castles, and four theme role-playing areas: supermarket, police, kitchen and hospital.
· Design Highlights: The naughty castle adopts lightweight indoor play structures, which is convenient for daily maintenance. The role-playing area incorporates classic British scene elements (such as British supermarket shelves and traditional police car shapes) to enhance the sense of substitution.
· Functional Role: Cultivate social skills through role-playing. The soft-packaged equipment ensures the safety of toddlers when climbing and interacting.
· Equipment Configuration: A 3-storey three-dimensional playground (each floor is 1.8 meters high), designed in TAG form, with 3 slides and a trampoline.
· Design Highlights: The 6-meter venue height is used to maximize the use of vertical space. The slide includes three wave slide. The trampoline is made of elastic materials that meet British safety standards.
· Functional Role: Meet the needs of older children for speed and exploration. The multi-person interactive gameplay improves the revisit rate.
· Equipment Configuration: 2 tracks, each with 6 projects.
· Design Highlights: The track difficulty is differentiated to adapt to children of different physical fitness levels. All obstacles adopt safe playground equipment, and buffer pads are laid at the bottom, taking into account both challenge and safety.
· Functional Role: Exercise children's physical coordination and endurance, and can be used as a venue for small competitions.
· Equipment Configuration: Artistic rock climbing wall, competitive rock climbing wall and bouldering wall.
· Design Highlights: The artistic rock climbing is integrated with colorful patterns (such as Lake District mountains and London architectural silhouettes). The competitive rock climbing is equipped with a timing system to meet advanced needs. The height of the bouldering wall is controlled within 3 meters, with professional protective pads.
· Functional Role: Different types of rock climbing adapt to children with different interests and enhance the sports education attribute of the space.
· Equipment Configuration: VR amusement equipment and high-altitude rope net (removable design).
· Design Highlights: Two visual schemes are provided: "with rope net" and "without rope net". The version with rope net enhances the sense of high-altitude immersion, and the version without rope net is suitable for young children and people with acrophobia. The equipment supports multi-player interactive games, which is in line with British family collective entertainment habits.
· Functional Role: As an independent charging project, it improves indoor playground profit through technological experience. The detachable design of the rope net reduces the later maintenance cost.
Taking "smooth movement, safety first and commercial adaptation" as the principles, combined with the passenger flow characteristics of British shopping malls, the 1400-square-meter space is divided into a playground area and a supporting area to ensure that each area is independent and connected.
· Zoning Logic: Arrange from low to high age groups. The infant area and toddler area are close to the entrance and the parent rest area. The dynamic projects such as the juvenile area and rock climbing area are located inside the venue to reduce noise interference. The VR area is set up with independent entrances and exits to facilitate separate charging management.
· Vertical Utilization: The 3-storey structure of the juvenile area makes full use of the 6-meter floor height. The rock climbing area and high-altitude rope net create visual highlights with the help of height to avoid space waste.
· Supporting Space: Parent rest areas are set at the edge of each amusement area, equipped with charging sockets, drink bars and lockers, which not only meet the needs of parents for care, but also create consumption scenarios.
· Equipment Standards: All indoor playground equipment meets the British EN1176 safety standards, and the materials have passed environmental certification, which is in line with the core needs of local families for "safety and compliance".
· Scene Integration: The role-playing area and rock climbing art patterns incorporate British cultural elements to enhance the sense of identity of local families and improve the revisit rate.
· Secondary Sales System: The VR area adopts the mode of "basic ticket + VR experience fee", and independent charging improves the customer unit price. The parent rest area introduces light catering retail to increase additional revenue.
· Cost Control: The equipment adopts a modular design, and some components can be flexibly replaced in the later period (such as props in the role-playing area), reducing the renovation cost. The detachable design of the rope net reduces maintenance costs.
· Traffic Conversion: The clear zoning and characteristic projects (such as ninja tracks and artistic rock climbing) are suitable for social media communication, attracting shopping mall customers to enter the store and improving the site efficiency.
· Advantages: It covers all age groups. The parent rest area is closely connected with the playground area to meet the dual needs of "children's play and parents' relaxation". The characteristic projects such as VR meet the family's collective entertainment and become the first choice for weekend parent-child trips.
· Advantages: As a "family customer drainage tool" for shopping malls, the large 1400-square-meter playground can extend the family's stay time and drive consumption in other formats of the shopping mall. The ROI design ensures the continuous profitability of the venue and improves the cooperation stickiness with the shopping mall.
Wenzhou Pokiddo Amusement Co., Ltd. is a leading manufacturer in China’s Sports Adventure Park industry. Headquartered in Wenzhou, we specialize in Indoor Trampoline Parks, Indoor Playgrounds, and family entertainment centers, offering turnkey solutions from design to sustainable operations.
With a proven track record of helping 500+ global clients succeed in the Soft Playground and Trampoline Park business, POKIDDO combines innovation, safety, and profitability. Let’s collaborate to create unforgettable play experiences!
