In the heart of Duluth, Atlanta, a seasoned Chinese restaurant owner with decades of local experience made a bold decision — to pivot from the food business and venture into the commercial indoor playground industry. The location was prime, the investment was significant, but experience in the play industry was zero. The indoor playground was a completely unfamiliar battlefield. The site was strong, but fierce competitors surrounded them. Could they win?
The Challenge: A SecondGeneration Chinese Restaurant Owner Transitions to Commercial Play — How to Fight This Battle?
They made a critical decision: choose Pokiddo as their playground equipment partner. From site selection analysis and spatial planning to equipment manufacturing and onsite installation, Pokiddo provided a complete endtoend solution — from 0 to 1 — so the two young successors didn’t have to figure out “the first step” on their own.
On August 15, 2025, Pokiddo Atlanta officially opened. Three months later, the Pokiddo team returned to Atlanta to conduct a postopening review and provide operational empowerment. The young, secondgeneration owners presented results that were impossible to ignore:
3 months after opening: Over 1,900 members.
By November 2025, weekend party bookings were already scheduled through April 2026.
How did they achieve this? The story starts from the beginning.
【USA Atlanta Pokiddo 3 Months After Opening】 Over 1,900 members — impressive results!
01. Project Overview
【4Minute Immersive Store Tour】 Katie takes you through the 60,000 sq ft Pokiddo in Duluth, Atlanta — complete with dining, entertainment, and more!
In August 2025, Pokiddo successfully delivered a 60,000 sq ft (equipment area: 4,900㎡) branded sports playground in Atlanta, USA. This marked a significant step for us as a leading global manufacturer of indoor playground equipment and a provider of onestop indoor playground solutions, entering the North American market.
Just 3 months after opening, the project had already gained over 1,900 members, with weekend party bookings scheduled through April 2026.
The project is located in the prime area of Duluth, Atlanta: 2205 Pleasant Hill Rd.
Surrounding amenities:
Within an 8 km radius: Over 20 schools
Within a 3 km radius: 14 shopping centers
Surrounding commercial areas: Pleasant Hill Point, Venture Pointe, Mail Corners, and other established business hubs
This means stable family foot traffic, school group demand, and consistent natural visitor flow — laying a solid foundation for the project’s ongoing success.
【Site Photos】
【USA Atlanta Pokiddo Entrance Photo】
02. Project Background: A Trust Spanning Over 8 Years
The investor behind this project has been deeply involved in the US restaurant industry for many years, accumulating extensive commercial operations experience.
The story begins in 2017. That year, he and his business partner traveled to Qiaoxia, Wenzhou, to explore indoor playground projects. It was during this trip that he met Bao Ge of Pokiddo. At the time, he developed a strong interest in the playground industry, but the project was put on hold due to the pandemic after returning to the US.
However, the seed of trust had already been planted.
Over the following years, both parties stayed in touch. He continued to follow Pokiddo’s development and kept an eye on the US market dynamics.
In 2023, the timing was right. Both parties reconnected, and the project was officially launched.
Why choose this particular time to build a playground?
The client gave a very honest answer: The next generation has little interest in the restaurant business. A playground project, on the other hand, is much better suited for young people to operate.
03. Project Core Highlights
1. OperationsDriven Planning
We divided the project space into five main functional zones: Trampoline Zone, Adventure Zone, Climbing Zone, Soft Play Castle Zone, and Leisure & Support Zone. This zoning not only enriches the visitor experience but also facilitates differentiated pricing strategies and targeted management. In particular, the design of 10 party rooms directly addresses the strong local demand for children’s birthday parties and group events, becoming a “stabilizer” for weekend revenue.
【Venue Positioning】
【Project Zoning Diagram】
【Floor Plan】
【Traffic Flow Diagram】
2. Deeply Integrated 3D Design
From a “Climbing Matrix” combining cube climbing, bouldering, and artistic climbing, to the “Differentiated Dual Engine” of gokarts and 360degree bikes, to the “Younger Child Retention Combo” of vertical drop slides, and wave slides — our inhouse design team provided an integrated 3D design solution covering equipment layout and interior finishing, ensuring every space serves operational efficiency and visitor experience.
【3D Renderings】
【Environmental Design Drawings】
3. FullCycle Professional Service Guarantee
From contract signing to opening, the Pokiddo team provided a complete turnkey service. Although the installation period spanned several months, we strictly adhered to US market safety standards, ensuring every bolt, every piece of padding, and every safety rope passed rigorous inspection — demonstrating strong execution capability.
【Project Construction Photos】
04. Project Introduction
This project serves families with children, teenagers, and adult sports enthusiasts in Atlanta and the surrounding areas. It is more than just a collection of play equipment; it is a branded entertainment destination offering diverse experiences:
Trampoline Zone: Free jump trampolines, professional trampolines, angled trampolines, slam dunk, spider wall, foam pit trampoline jump
Adventure Zone: High ropes course, rope challenge, balance bridge, gokarts, 360degree bike
Climbing Zone: Cube climbing, bouldering, artistic climbing, competitive climbing, children’s climbing, jump tower, plum blossom poles
Soft Play Castle Zone: Slide carnival, wave slide, vertical drop slide, interactive projection
Leisure & Support: 10 party rooms, dining area, prize machines, arcade games
For parents: Clear traffic flow planning and Pokiddo’s consistently high safety standards provide peace of mind, allowing parents to relax while enjoying comfortable dining and rest spaces.
For operators: The operationsdriven planning and postopening operational support from Pokiddo provide strong backing for continuously attracting visitors and increasing revenue.
05. Opening Results: 3 Months, Over 1,900 Members
On August 15, 2025, Pokiddo Atlanta officially opened.
Three months later, the results were in:
Members: Over 1,900 people
Weekend party bookings: Already scheduled through April 2026
【Image Source: Cindy, Owner of Pokiddo Duluth, Atlanta, USA】
Why were they able to capture the market so quickly?
Location advantage: 20 schools + 14 shopping centers — a natural traffic pool
Differentiated offerings: Gokarts, 360degree bikes, multiple climbing types, etc. — distinct differentiation from local competitors
Party economy: 10 party rooms meeting the strong local demand for birthday parties and group events
Crossgenerational: The younger generation handles operations, better understanding current family consumption preferences
06. Professional Assurance & LongTerm Value
Safety & Quality: All equipment is manufactured using highquality, durable materials that meet international safety standards. The US market has extremely high safety requirements. Our team strictly follows quality control processes to ensure every detail is safe and reliable.
Design & Customization: We provide indepth customized design services. For the Atlanta project, based on local market preferences and site characteristics, we configured differentiated attractions such as gokarts and 360degree bikes, ensuring the project’s uniqueness and competitiveness.
LongTerm Value: The modular equipment design and durable materials help clients achieve lowcost future expansions and reduce maintenance costs. Pokiddo’s brand partnership and ongoing operational support provide clients with brand premium and market recognition that extends far beyond the equipment itself.
07. To Be Continued: From Atlanta to New York
The success of the Atlanta project showed the investor the immense value of the Pokiddo brand partnership. Today, his second location — the New York store — is about to officially open.
From Atlanta to New York, from one playground to two playgrounds: this is not only a deepening of a brand partnership, but also a continuation of trust.
Choose Pokiddo: Your Key to a Profitable Play Project
Adhering to our commitment of “Striving for Excellence, and More Importantly, Striving for Profitability,” we deliver genuine indoor playground turnkey solutions. Our seamlessly integrated service process is built on the principle that “In Pokiddo, we not only master production, but also operations, and most importantly — profitability.”
Pokiddo’s Turnkey Service Process
Consultation & Feasibility Analysis: Market research, competitor analysis, financial modeling.
Creative & Engineering Design: Thematic concept development, 3D layout, detailed construction drawings.
Production & Global Logistics: Standardized lean manufacturing in our own indoor playground equipment factory, complemented by comprehensive logistics management.
Installation & Opening Support: Dispatching certified engineers for onsite installation guidance and operator training.
Ongoing Operations & Optimization: Longterm operational data monitoring consultation and activity update support to maintain market competitiveness.
Choosing Pokiddo means selecting a longterm partner dedicated to your business success.
Ready to Create Your Profitable Play Destination?
Join Pokiddo, Cocreate a Profitable Future
Pokiddo is your trusted commercial indoor playground supplier and professional indoor playground constructor. From compact, customized indoor play systems to largescale entertainment complexes, we provide not only equipment but also a proven path to profitability. Learn more about our success stories and get your customized solution: Pokiddo Global Project Portfolio. How to plan your first profitable indoor playground? In Pokiddo, we not only master production, but also operations, and most importantly — profitability.
Pokiddo® Vision
To become the world’s most beloved sports and play brand.
To build an energetic and thriving organization.
To intelligently create 100 branded stores and serve 1 million+ player members by 2029.
Pokiddo® Mission
Play sports, start at Pokiddo. Empower children with more vitality!
Pokiddo® Values
Sincere and Reliable: Be sincere in character, reliable in actions; solve customer pain points and create customer value.
Teamwork: Discuss thoroughly, execute decisively, be good at collaboration, and leverage team strength to solve problems.
Courageous and Responsible: Take responsibility for your actions, be consistent in words and deeds, continuously challenge difficulties, and strive for selfimprovement.
Positive and Optimistic: Believe in the power of belief; identify with company culture; influence others with positive energy.
Eager to Learn: Be good at summarizing and improving; learn from people and organizations that achieve excellent results, and continuously innovate and grow based on that learning.
Happy and Efficient: Manage your energy, be your own master, maintain happiness and passion; use tools effectively, be resultsoriented.
Safety First: Deeply understand the importance of safety, influence colleagues to enhance safety awareness, and ensure the safety of products and operations.
Contact:
Katie Zhang
Phone: +86 189 6899 6888
Websites:
Address:
No. 55 Chengye Road, Qiaoxia Town, Yongjia County, Wenzhou City, Zhejiang Province, China
