As a marketing specialist at BETTA PLAY, I’ve witnessed countless playground projects, but the EIEIO Children’s Play Center in New Delhi stands out—not just for its scale, but for how it redefined competitive differentiation in India’s saturated indoor entertainment market. Here’s how we turned a high-risk location into a thriving kids play area business.
Project name:EIEIO - More than just Play
Project area: 377m² (height：6.5m)
Project features: entertainment, challenge, exploration, leisure
Project location: New Delhi, India
Site conditions: independent building, prime location. Facing the Qutb Minar, Delhi's iconic world cultural heritage, across the street.
The Challenge: Standing Out in a Crowded Market
With 15+ indoor playgrounds within a 30-minute radius , clients M&N faced immense pressure. Their lack of industry experience made them hesitant about commercial indoor playground equipment suppliers. After evaluating local options, they connected with our India agent, S. His deep expertise in business indoor playground models and showcase of POKIDDO’s global projects (Atlanta POKIDDO, Kuwait POKIDDO,Myanmar POKIDDO) convinced them to fly to Wenzhou for factory due diligence.
Solution: Data-Backed Design & Hyper-Efficient Space Utilization
Design Iteration Through Hands-On Testing
Initial layout designs fell short due to communication gaps.
We pivoted:
Hosted M&N at our Wenzhou facility for 2 days of immersive testing across operational sites.
Redesigned the 377m² layout to maximize every inch of the 6m-high space, using vertical zones for multi-age engagement.
Integrated water play areas beneath elevated structures and embedded a kiddie kart track under the main play frame—boosting capacity by 30%.
Strategic Equipment Selection
To dominate the market, we deployed a “differentiation-first” approach:
Age Group Core Attractions Competitive Edge
3–6 years Interactive water tables, themed playhouses Exclusive splash zone (absent in 90% of local rivals)
7–12 years 360° bike, ninja courses, climbing labyrinths Challenge-tier structures (surpassing legacy systems)
All ages Hybrid trampoline zones (from leading trampoline manufacturers in China) Low-staff, high-throughput revenue drivers
Project Delivery-Installation
1. Customers install by themselves - provide detailed installation instructions and video guidance
2. Professional installation team installs on-site - provide one-stop delivery
Grand opening
Widely welcomed by local children and parents, it opened in March and reservations before May have been fully booked.
Bettaplay: Your Global Partner in Playground Innovation
Since 2017, Bettaplay has empowered over 800 independent-branded commercial indoor playgrounds and outdoor parks across 126 countries. As a TUV-certified industry leader, we asked ourselves: What truly sets us apart beyond scale and certifications?
The answer came from our clients’ success patterns: proven operators scale faster. To deeply understand their challenges, we became operators ourselves. In 2018, we launched our first Pokiddo-branded park in Wenzhou—a living lab to refine turnkey solutions. Today, 56 Pokiddo parks worldwide fuel our dual expertise
