Project Name: Xuzhou Vertical Park
Project area: 630 square meters (height 30 meters)
Project content: Challenge, leisure, excitement
Project Location: Located in Fuxing Suning Plaza, Gulou District, Xuzhou City, Jiangsu Province
Project features: Located in the atrium of the shopping mall, it enjoys a good high-altitude advantage and a dense flow of people
As the operation manager of the regional landmark commercial complex, Mr. Lu is deeply troubled by the continuously declining foot traffic index of the shopping mall. According to the latest monitoring data of the shopping mall, the average daily foot traffic of the mall has decreased by 20% year-on-year, and the quarter-on-quarter decline has reached 10%. What is more worrying is that the store closure rate during weekends has exceeded 20%, and the vacancy rate of the core dining floor has climbed to a historical peak. This structural decline is not only reflected in the cold figures, but also reveals a deep-seated shift in consumer behavior: the main consumer group is accelerating its shift towards experiential commercial complexes, and the traditional department store model is encountering an unprecedented operational crisis. In this situation, Mr. Lu and his senior management decided to invest in an eye-catching project in the atrium as a diversion project. After comparing multiple options online and finally contacting our company, combined with the client's demands and the condition that the site area is limited but the floor height is relatively high, they recommended our vertical park project solution in Tai 'an to the client. This solution makes full use of the high-altitude part of the site. The core concept of creating stimulating and immersive consumption scenarios immediately resonated strongly with Mr. Lu. While acknowledging the project, professional concerns are also raised regarding the adaptability to the target customer group and the efficiency of traffic conversion. In this regard, our company conducts an analysis from the dimensions of the surrounding population composition, surrounding area analysis, and educational facilities.
Through the research and analysis of the local population and the surrounding market:
There are 60 primary schools, 36 middle schools and 2 universities in the surrounding area that are close to each other
2. The proportion of age groups in the population region: The proportion of people aged 0-59 is as high as 80.49%
3. Recommended Project (Vertical Park) Suitable age group: 8 to 30 years old
The final target consumer group we have targeted: young people aged 8 to 18 who are adventurous and seek thrills. They purchase high-altitude equipment as a selling point for the venue and combine it with trampolines, slides and other projects, covering multiple age groups and integrating fun and excitement in the venue
The open space offers a great view and is suitable for high-altitude projects
2. It has a very good advantage at high altitudes
1. An overall independent space can be designed to fully utilize the high-altitude space in the atrium to place interesting and challenging equipment
2. With high-altitude challenges as the core content
The first floor is for leisure sports experience content
2. The top management is challenging and exciting, and multiple people can participate in the project
Based on the site data and spatial structure feature analysis provided by the client, as well as the above considerations regarding the design direction and overall positioning, it is once again proven that this venue is suitable for: vertical parks (suitable for teenagers who love to play and adventure).
1. Suitable age group: 8 to 18
2. The bottom mainly features rock climbing and trampoline activities, while also taking into account both challenge and fun
1. Suitable age group: 8 to 18
2. The second floor mainly features dry snow slides, expansion facilities and swings, which are highly ornamental and playable
3. The expansion difficulty is low, making it suitable for younger players
1. Suitable age group: 12 to 18 or above
2. The third floor mainly features high-altitude expansion, and the challenge difficulty increases relatively
3. Suitable for teenage players
1. Suitable age group: 15 to 18 or above
2. The fourth floor mainly features high-altitude expansion and is the most challenging. The length of the project route has been increased, and the challenge is the greatest with the support of height. At the same time, the addition of high-altitude stainless steel slides and mini bungee jumping has pushed the project's challenge to the highest level
The designed circulation route of this venue is a circular one, guiding consumers to fully enjoy each project. Moreover, the active loop connects the highlights of the entire project, improving the space utilization and the fun of the projects, while enhancing the players' experience and interaction.
