Project Name: Nanchang Pocket House Vitality Space
Project Address: 3rd Floor, Zhengjia Duhui Plaza, Nanchang City
Project area: 1,200 meters
Project floor height: 4.2m from board to board
On the commercial map of Jiangxi Province, Nanchang Zhengjia · Duhui Plaza is like a brilliant new star, shining at No. 1216, Ziyang Avenue, Nanchang City, Jiangxi Province. It is located in the core area of the High-tech Development Zone. This area carries the unlimited potential of urban development and is the forefront of commercial innovation in Nanchang City. The case project is surrounded by numerous educational institutions, closely adjacent to Jiangxi Science and Technology University and Yaohu Campus of Jiangxi Normal University. The rich humanistic atmosphere and vigorous youthful vitality interweave here. At the same time, it is located in the prime commercial area that the High-tech Zone focuses on developing. Its unique geographical location makes it a hot spot for commercial investment and development
Pocket House adheres to the business logic of "making profits for customer venues", which is essentially different from ordinary amusement equipment manufacturers. In the design of the project plan, we abandon the traditional model of blindly following the trend and always adhere to a rigorous and scientific attitude. From the in-depth research on the population structure, consumption capacity and competitive situation around the project in the early stage to the detailed project data analysis using professional methods, every link embodies the wisdom and hard work of the team. Based on data, we precisely target consumer groups, meticulously plan the content of the park, and are committed to creating commercial projects that meet market demands and have unique characteristics.
Population basic data: A fertile ground for consumption where diverse vitality converges
In 2024, Nanchang High-tech Zone embarked on a new journey of vigorous development. With a permanent resident population of approximately 493,000, accounting for 7.4% of the city's total population, it has become an important growth pole for urban development. Among them, the Yaohu Lake area is the core development engine of the High-tech Zone, with a persistently high population density and boundless consumption potential.
This is a palace of knowledge, with a concentration of universities. Many institutions such as Jiangxi Science and Technology University and Yaohu Campus of Jiangxi Normal University have taken root here. The students here have continuously injected youthful vitality into this area. It is also a highland of industries. More than 17,000 enterprises in the High-tech Zone are flourishing like bamboo shoots after a spring rain, and over 170,000 industrial people are pursuing their dreams here. Create wealth Meanwhile, this place is also a warm home. High-quality residential areas such as Changsheng Residential Community and Xinlifang are lined up one after another. The residents of the community live and work in peace and contentment, jointly building a rich and diverse population structure.
Analysis of Consumption Capacity: New Drivers of Consumption on the Economic Hotbed
Although the specific income data of the Yaohu area has not been obtained yet, we can still get a glimpse of the overall level of Nanchang City. In 2024, the per capita disposable income of urban residents in Nanchang City reached 57,294 yuan, and rural residents also achieved an income level of 27.418 yuan. As the vanguard of economic development in Nanchang City, the High-tech Zone, with its strong industrial strength and innovative vitality, is bound to have a per capita income level far exceeding the city's average. This land brimming with economic vitality holds huge consumption potential and provides a solid economic foundation for the development of commercial projects.
Consumption characteristics: The business code for accurately perceiving demands
In the Yaohu area, different consumer groups exhibit distinct consumption characteristics. The student group is full of vigor and vitality. Their consumption mainly focuses on catering, entertainment and fast fashion. They have a high consumption frequency and are full of curiosity about new things. However, due to economic conditions, the amount of each consumption is relatively limited. The white-collar group pursues quality and experience, has a high consumption demand in fields such as catering, fitness, and leisure and entertainment, and is willing to pay for high-quality products and services. The night tomb has arrived, and the night economy here is brimming with vitality. The surrounding mobile stalls are like countless stars, vividly reflecting the vigorous demand for night consumption and opening up a new temporal dimension for commercial development.
Competitive Analysis and Park Positioning: An Innovative and Breakthrough Business Strategy
The children's playground within Tianhong Shopping Center, which is only 500 meters away from Zhengjia Duhui Plaza, is the main competitor of our project. This children's park, with the children's castle theme park and the ocean ball pool as its core projects, has occupied a certain share in the market. Therefore, Pocket House has adopted a differentiated competitive strategy of "having what others don't have and being better than others when they have it".
We do not limit ourselves to traditional amusement projects. On the basis of the Baoning Air Purification Castle and the Ocean Ball Pool, we actively expand more novel and interesting project contents to bring consumers a brand-new amusement experience. Based on an in-depth analysis of the surrounding population structure and consumption characteristics, we have precisely positioned the park as a family sports and entertainment center, breaking the boundaries of traditional children's parks and expanding the consumer base from children to teenagers and college students, covering a broader consumer group.
Nanchang Pocket House Vitality Space, with a delicate layout of 1,200 square meters, meticulously sketches out a joyous world that combines sports and entertainment. Through scientific planning, the regionalization of 13 has transformed into a video game world full of technological sense and fun, precisely targeting the college student group and becoming a place for the release of youthful vitality. The remaining two-thirds of the vast space has been meticulously crafted into a sports park, making it an ideal place for families with children to enjoy warm moments together.
Stepping into the video game area, one can immediately feel the charm of trendy entertainment. Gift machines, lottery machines and simulators are displayed in an orderly manner. Under the flashing lights of the gift machines, exquisite gifts are waiting for the lucky ones to win with their skills. In front of the lottery machine, every time the lever is pulled, it is a collision of anticipation and surprise. The accumulated lottery tickets can be exchanged for various great gifts. The video game simulator equipment, with its realistic scenes, takes players into thrilling racing tracks and intense gunfight battlefields, allowing them to fully immerse themselves in the smooth experience of the virtual world.
And the sports park is a vibrant world full of infinite possibilities. Here, over 20 types of amusement functions and gameplay are gathered, perfectly integrating dynamic sports, competitive challenges, exploration and adventure, as well as birthday parties and other scenarios. Whether it's children, teenagers or college students, everyone can find their own exclusive fun here. The theme castle, the ocean ball pool and the cypress sandpit are fairy tale worlds where children can exert their imagination and play to their heart's content. Trampolines, sponge pools, rock climbing walls and other projects offer teenagers and college students opportunities to challenge themselves and release their vitality. Digital interactive projects such as action time travel, full dance power, and wall challenges empower entertainment with technology, allowing players to experience a unique kind of excitement through interaction.
From the planning and conception of amusement equipment, precise production, to professional installation and perfect delivery; From spatial layout planning to environmental decoration design, all are handled by the Pocket House team. With full-process services, they ensure the consistent quality of the project and bring consumers a unique entertainment experience.
Twenty-seven days may seem like a fleeting moment in the eyes of ordinary people, but for the Pocket House team, it was a period of all-out effort and a race against time. At the installation site, team members transformed into "spatial magic"
"Teacher", gradually transform the concepts on the design drawings into reality. During the installation process, "safety" and "precision" are the two major principles they have always adhered to. Each component of the equipment must be re-measured one by one, accurate to the millimeter level, to ensure that the dimensions fit perfectly. Every connection of the lines and every fixed device must be repeatedly checked to eliminate any potential safety hazards. They are like precise watchmakers, concentrating on every detail. Every morning, the team will clearly define the task plan for the day. From equipment hoisting to commissioning and operation, each link works closely together and advances efficiently. Ultimately, after 27 days of hard work day and night, Nanchang Pocket House Vitality Space shone brightly as scheduled, welcoming guests from all directions with a perfect posture.
Swakopmund’s success showcases Pokiddo as your turnkey Indoor Trampoline Park partner:
First-Mover Advantage: We empower visionary entrepreneurs (even industry newcomers).
Revenue-Optimized Design: Packed 8+ attractions into 500sqm for maximum ROI.
Global Safety, Local Compliance: TUV+SGS certifications de-risk your investment.
Repeat-Visit Magnet: Multi-generational appeal ensures sustained traffic.
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