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POKIDDO Design Case: Indoor Children's Playground in Doha Mall Atrium, Qatar

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1. Project Basic Information

· Project Name: Qatar Doha Mall Atrium Indoor Playground

· Project Scale: 305sqm

· Project Location: Atrium of Doha Mall, Qatar

· Target Audience: Primarily young children, along with family consumer units

· Venue Height: 4 meters

· Designer: POKIDDO

2. Design Concept

Drawing on the local cultural preference for nature and parent - child interaction in Qatar, and integrating the forest - style theme, the concept of “natural exploration + safe fun” runs through the entire design. Based on commercial indoor playground equipment that meets the needs of the Qatar market, we create an immersive play space suitable for the physical and mental development of young children and in line with the leisure habits of local families. It helps the mall enhance the stickiness of family customer groups and achieve a win - win situation between commercial value and play experience.

indoor playground designers

3. Core Play Items and Zone Design

(1)Reception, Cashier & Shoe - changing Area

As the first “face” of the playground, it is decorated with forest - themed elements. The cashier counter in forest color creates a natural and warm atmosphere. Convenient shoe - changing stools and lockers are set up to meet the storage needs of Qatar families when they go out, quickly guiding the passenger flow to enter the play area in an orderly manner and enhancing the first impression of the consumption experience.

(2)Soft Playground Area (Forest Adventure Station)

· Featured Slide Combination: It integrates a spiral slide, a trumpet slide, and a glass - steel slide. Inspired by forest vines and tree holes, the appearance of the slides incorporates green plant, allowing young children to feel the fun of “jungle exploration” while shuttling and sliding. In line with the dual standards of fun and safety for indoor commercial playgrounds, the edges of the slides are rounded to suit the delicate skin and movement characteristics of young children.

· Interactive Technology Experience: Interactive projection equipment is introduced to project dynamic scenes such as forest animals and falling leaves on the soft ground and walls. It is matched with a ball - scattering machine that regularly throws balls, stimulating young children to chase and touch for interaction, enhancing the sense of participation and technological atmosphere in the play area, and meeting the pursuit of novel entertainment forms by Qatar families.

indoor play area design

(3)Trampoline Area (Forest Bounce Garden)

The layout uses small circular trampolines, the colors are natural tones such as forest green. The elasticity and size of the trampolines are strictly adapted to the physical conditions of young children, ensuring a safe bouncing experience. Let children jump easily in the “forest” and release their energy, filling the gap of children's trampoline - themed play in the atrium of Doha Mall, Qatar.

(4)Sandpit (Forest Treasure Bay)

Create a natural - beach - like scene, using safe, environmentally friendly, and fine dust - free sand materials, matched with forest - themed sand tools (tree - shaped buckets, animal molds). Young children can dig for “forest treasures” and build “tree - house sandcastles” here, satisfying their exploration and creativity. At the same time, parents can accompany and interact, strengthening the parent - child play scene.

(5)Soft Play Area (Forest Rest Corner)

A variety of forest - themed soft facilities are arranged. Using indoor play equipment commercial - grade soft materials that are skin - friendly and easy to clean, it provides a safe, comfortable climbing, resting, and social space for young children, meeting the all - day leisure needs of Qatar families.

6)Small Stage (Forest Storytelling Session)

Build a small stage in the shape of a forest tree house, and regularly carry out activities such as “forest - themed storytelling sessions” and “Qatari traditional story performances”. Invite local children to participate in performances and interactions, inheriting culture while adding humanistic vitality to the playground, attracting family customer groups to stay and consume, and helping the mall atrium gather customers and attract traffic.

indoor playground idea

4. Venue Layout and Style Integration

· Forest Style Throughout: With green as the main color, matched with decorations of log and bark - like textures, each zone is connected through “forest paths” (floor painting + soft walkways), creating a coherent and natural play flow. For the 4 - meter venue height, the ceiling is designed to imitate the shape of tree crowns to extend the sense of forest space and weaken the height restriction.

· Space Utilization Adaptation: For the atrium venue of the mall, the area of each zone is reasonably planned. The trampoline area and Soft Playground area concentrate core play functions, and the sandpit and soft play areas are scattered to ensure passenger flow dispersion, meeting the operation needs of high passenger flow and high experience in Qatar malls.

playland business

5. Project Advantages and Adaptability to the Qatar Market

(1)Design Highlights

· Cultural and Thematic Integration: The forest style caters to the preference of Qatar families for natural leisure. At the same time, it integrates interactive technology and traditional story performances, taking into account entertainment and cultural experience, and is different from traditional children's play facilities in the local area.

· Precise Adaptation to Young Children: From equipment size, elasticity, materials to scene design, all dimensions are adapted to the physical and mental development of young children. Such as small circular trampolines and soft play, ensuring safety and fun, and meeting the “refined and high - quality” needs of Qatar families for children's play.

· Commercial Value Linkage: Through small - stage activities and parent - child interaction scenes, the stay time of family customer groups in the mall is extended, driving the consumption of surrounding catering, retail and other businesses, increasing the commercial efficiency of the mall atrium, and helping partners achieve ROI (Return on Investment) improvement.

(2)ROI Embodiment

· Customer Attraction: The differentiated forest - style theme and rich play items for young children attract Qatar families to visit frequently, increasing the passenger flow of the mall atrium and providing a stable passenger flow base for the cooperative commercial entity.

· Consumption Extension: During the stay of parents and children, it drives the consumption of catering, cultural and creative, children's retail and other formats in the mall. Through the linkage of “play + commerce”, the consumption value per customer is amplified, and the investment recovery cycle is shortened.

· Long - term Operation: The equipment uses products that meet the high standards of the children playground equipment industry, with strong durability and low maintenance costs; the forest - style theme scene is easy to update and iterate, and continuous freshness is injected through small - stage activities, ensuring long - term operation benefits and consolidating the ROI advantage.

6. Cooperation - related

Wenzhou Pokiddo Amusement Co., Ltd. is a leading manufacturer in China’s Sports Adventure Park industry. Headquartered in Wenzhou, we specialize in Indoor Trampoline Parks, Indoor Playgrounds, and family entertainment centers, offering turnkey solutions from design to sustainable operations.

With a proven track record of helping 500+ global clients succeed in the Soft Playground and Trampoline Park business, POKIDDO combines innovation, safety, and profitability. Let’s collaborate to create unforgettable play experiences!

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 Ms. Katie Zhang
  info@bettaplay.com
  0086-18968996888
  Yangwan Industrial Area,Qiaoxia Town,Yongjia County, Wenzhou, Zhejiang, China (Mainland)
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