Hangzhou, a city with a robust economy, rich culture, and dense population, showcases a thriving children's entertainment market. Rising living standards continuously strengthen parents' willingness to invest in their children's recreation, education, and development, fueling demand for high-quality, distinctive indoor playgrounds.
Market size is steadily expanding. Accelerated urbanization concentrates more families in the city, providing a large consumer base, while increased disposable income allocates more funds for children's entertainment. Data indicates Hangzhou's children's play market has an annual growth rate exceeding the national average, indicating very broad prospects.However, the current Hangzhou market, while numerous in options, suffers from significant homogenization. Most venues lack innovation in facility configuration, thematic design, and operational models, struggling to meet increasingly diverse and personalized consumer demands. This creates substantial market space for distinctive and differentiated indoor play spaces. This POKIDDO-designed Soft Playground project emerges from this context, aiming to stand out in Hangzhou's competitive market through unique design and rich experiences.
Project Name:Hangzhou Indoor Soft playground
Location: Hangzhou,China
Size:750㎡
The slide zone serves as the core attraction of the Soft Playground, featuring a variety of unique slides for diverse experiences.
Dual Tube Slides: Like two silver dragons flanking the Turbo Slide, their straight-tube design offers high-speed thrills, letting children feel like brave racers.
Turbo Tunnel Slide (Near-Vertical): A challenge for the brave with its near-90-degree slope. The rapid descent provides a strong sense of weightlessness and visual impact, fulfilling adventurous desires.
LED-lit Wave Slide: Merges technology and art. Embedded multicolor LED strips create a dreamy, galaxy-like effect, changing colors and patterns during the slide. Its wave shape adds auditory fun, enhancing the overall experience.
Large Sway Slide: Features an oversized curved surface. Climbing to the start and sliding down causes a natural side-to-side swaying motion, like riding a wave, training core strength and dynamic balance.
Spiral Stainless Steel Slide: Attracts with its sleek lines and metallic shine. The spiral path adds directional change, increasing fun and challenge. The stainless steel material ensures durability and a smooth, fast glide.
Ball Pit: A vibrant sea of thousands of colored balls. Children can play, jump, and dive, enjoying carefree fun. Surrounding inflatables and climbing structures help develop climbing skills and coordination.
Soft Play Obstacle Course: A challenging and fun area with various soft obstacles like balance beams, rope bridges, and tunnels. Navigating these hurdles builds courage, perseverance, and problem-solving skills in complete safety.
Compact Trampoline Zone: A dynamic space full of energy. Children can jump freely, experiencing the joy of defying gravity. The elastic design allows for various moves, releasing pent-up energy, all within a safely enclosed area.
Themed Climbing Wall: Stands like a giant art sculpture, featuring designs like castles or forests, creating a fantasy climbing environment. It builds physical strength, spatial awareness, and problem-solving abilities.
Balance Stumps Course: Tests balance and coordination. Children carefully navigate unevenly placed stumps, improving focus and body control. Reward mechanisms on top can stimulate challenge motivation.
Interactive Wall Challenge: Centered on soft obstacles mounted on a wall, it includes 2-3 dynamic elements like swinging soft rods or flipping soft panels, adding unpredictability. Children navigate from start to finish using soft grips, dodging static and dynamic obstacles. This enhances coordination, reaction time, and social competition/collaboration. A 10cm thick safety mat along the wall ensures complete safety for falls.
10m Low-Level Zip Line: A signature attraction. Securely harnessed, children zip from start to finish, feeling the thrill of speed and freedom like a flying bird, all within a meticulously safe setup.
Sand Play Zone: A creative space with fine, clean sand. Children can build sandcastles, dig tunnels, and create, using their imagination. Surrounding shade and seating allow parents to relax while supervising. Cleaning facilities ensure easy cleanup post-play.
Color Palette
This project boldly uses a combination of Magenta, Purple, and Fluorescent Green to create a vibrant,fantastical color space.
Magenta: A high-saturation color representing passion and energy, instantly grabbing children's attention and sparking excitement.
Purple: Symbolizes mystery and dreams, adding a layer of wonder, as if entering a fairy-tale world.
Fluorescent Green: Injects a strong modern, tech-savvy feel. It glows in darker areas, creating a futuristic atmosphere.
This unique color combination creates strong visual impact and stimulates children's senses, keeping them engaged and excited.
Attracting Customer Flow
The unique facilities and distinctive style effectively attract children of different ages and their parents, significantly increasing footfall.
Younger Children (3-6): Are drawn to the colorful ball pit, fun soft play obstacles, and compact trampolines – simple, safe, and satisfying for exploration.
Older Children (7-12): Are engaged by challenging options like the turbo slide, spiral slide, climbing wall, and interactive wall challenge, fostering a sense of achievement.
Parents: Appreciate the modern tech-style design and educationally meaningful facilities, seeing value in play that promotes holistic development. The Instagrammable, unique design encourages social media sharing, boosting visibility and attracting more visitors.
The variety of play experiences creates reasons for repeat visits.
Different slides offer new sensations each time.
The ball pit and trampoline areas encourage repeated, imaginative play.
Challenging climbing zones motivate children to improve their skills, prompting return visits to conquer harder levels.
Regularly hosting themed activities and competitions (e.g., slide races, climbing contests) adds fresh fun and interaction, further boosting frequency.
The project is key to building brand image and word-of-mouth, crucial for long-term, stable revenue.
Unique design and high-quality experiences create lasting positive impressions, fostering brand loyalty. Satisfied customers become advocates, bringing in referrals.
Growing brand recognition allows for revenue diversification: parent-child classes, birthday party packages, merchandise sales, etc.
Stable customer flow and a good reputation facilitate long-term partnerships with suppliers, potentially lowering operational costs and improving efficiency, securing long-term profitability.
