The client of this project is a university professor. Driven by the vision of creating a high - quality entertainment space exclusively for Saudi families, the project was initially planned. In the beginning, the client collaborated with a partner, hoping to integrate educational concepts with family entertainment needs to build an indoor playground catering to children from toddlers to teenagers, balancing fun and developmental value. Unfortunately, due to the sudden withdrawal of the partner's investment, the capital chain was under pressure. The client had to suspend the project implementation plan. However, the design outcomes are retained, expecting to find new opportunities in the future to turn this warm and creative plan into reality.
· Location: Saudi Arabia
· Scale: 512 square meters, with a total site height of 5.15m and a clear height of 4.48m
· Target Audience: Toddlers (young children) and teenagers
· Designer: POKIDDO
· Core Highlights: Integrating Saudi market demands, creating a family entertainment center that combines fun, interaction, and safety, while considering parent - child experience and commercial ROI. It meets the entertainment needs of toddlers, the challenges for teenagers, and the leisure consumption needs of parents.
· Main Play Facilities: Trampoline Area (Trampoline Basketball, Spider Wall, Interactive Tap Fun), 4.5m Art Climbing Wall, Craft Tables, Soft Playground Area (Toddler Playground + Ball Pool, Trumpet Slide), Slide Area (Donut Slide + Tube Slide + Ball Pool), Rope Course.
Tailored to the entertainment needs of Saudi families, the 512sqm space is precisely laid out to cover all age groups from toddlers to teenagers:
· Trampoline Area (Teen - oriented): A slam dunk area is set up to meet teenagers' interest in basketball and sports challenges; Spider wall interactive facilities, using wall - climbing gameplay, stimulate the sense of adventure; Interactive Tap Fun devices add interactive fun and enhance the social attributes of the trampoline area, conforming to Saudi teenagers' love for dynamic sports and social interaction.
· Art Climbing Wall (Teen - exclusive): With an artistic rock - face design, integrating Saudi cultural elements (such as geometric patterns and traditional decorations), it not only meets teenagers' physical challenge needs but also conveys local cultural values. While cultivating courage and strength, it strengthens cultural identity.
· Craft Tables (Toddler + Parent - child): Creating a creative space for toddlers, parents can participate in handicraft making together, such as simple experiences of traditional Saudi handicrafts (pottery, weaving). It promotes parent - child bonding and serves as a secondary sales scenario (providing craft material packs, customized works for sale) to enhance commercial ROI.
· Soft Playground Area (Toddler - exclusive): The toddler playground combines the colors and shapes of Saudi style, paired with a ball pool and a trumpet slide. The soft facilities ensure the safety of toddlers, meeting the exploration and play needs of young children and creating a relaxed and happy atmosphere.
· Slide Area (All age Coverage): The donut slide brings a sense of speed and excitement, suitable for teenagers; the tube slide is both fun and safe, suitable for toddlers; the ball pool, as a complement to the slide, enhances the extensibility of play, meeting the diverse slide experience needs of children of different age groups.
· Rope course (Teen - oriented): Leveraging the site's clear height of 4.48m, rope course facilities are built, with ropeways and other checkpoints, training teenagers' physical strength, sense of balance, and adaptability, creating a unique adventure label for indoor playgrounds in Saudi Arabia.
· Safety Assurance (For All Ages): Following international safety standards, high - quality, TUV - certified materials are used for play facilities. High - density anti - slip and shock - absorbing mats are laid in the trampoline area; professional safety gear is equipped in the climbing area; and environmentally friendly soft packs are used in the soft playground. It comprehensively protects children's safety, meeting the high requirements of Saudi families for a safe play environment.
· Cultural Integration (Emotional Resonance): From colors (using blue, gold, white and other tones of traditional Saudi architecture) to decorations (Saudi folk patterns and story elements can be embedded in the walls), local culture is integrated into the design, enhancing the emotional connection between the site and Saudi families and improving the project's acceptance and attractiveness in the local market.
· Secondary Sales in Parents' Lounge: A comfortable parents' lounge is planned, equipped with a coffee bar, light food sales, and cultural and creative product displays (such as Saudi - 特色 cultural and creative peripherals). Parents can consume while waiting for their children, realizing traffic monetization; meanwhile, electronic screens are set up to promote site activities and membership benefits, facilitating member conversion and repurchase.
· Facility Reuse and Experience Extension: For areas such as craft tables and art climbing walls, themed activities (such as Saudi cultural handicraft festivals, climbing challenges) are launched to charge activity fees; the trampoline area and high - altitude adventure can be customized for team - building and birthday party packages, expanding profit channels and increasing site operation revenue.
· Project Success Drivers:
· Precisely meeting Saudi market demands, with cultural integration + all - age coverage to attract family customers
· Balancing safety and fun to ensure the play experience and build a good reputation
· Multi - scenario secondary sales design, maximizing commercial value from the parents' lounge to activity customization
· It is expected to become a popular family entertainment destination in Saudi Arabia. Relying on cultural resonance, all - age experience, and commercial innovation, it will increase the site's visit rate, customer unit price, and repurchase rate, creating a high - return and sustainable - operation indoor playground benchmark for investment.
· Localized Design Capability: In - depth research on Saudi market culture and consumption habits, customizing playground solutions suitable for the local area to avoid "acclimatization"
· Full - chain Services: From design, equipment production (complying with international and Saudi safety standards) to operation guidance, providing end - to - end support to ensure project implementation and profitability
· Brand Influence: POKIDDO's global layout experience endorses the Saudi project, attracting customer flow with brand reputation and enhancing market competitiveness
· Holding certifications from institutions such as TÜV Rheinland LGA Products GmbH, covering safety standards for facilities such as trampolines, climbing walls, and soft playgrounds. Materials pass SGS environmental testing, ensuring the project complies with Saudi import and operation regulations and laying a solid safety and compliance foundation for investment.
POKIDDO has built more than 40 brand and franchise parks worldwide, continuously expanding the international market. With in - depth insights into different regional markets, it injects success genes into the Saudi project, helping to create a landmark local family entertainment space.
POKIDDO expects to take the Saudi project as a starting point, deeply cultivating the Middle Eastern family entertainment market. By continuously optimizing cultural integration design and commercial ROI models, it will bring indoor playgrounds suitable for the local area, safe and interesting, to more regions, becoming a bridge connecting global family happiness. It also looks forward to working with partners to create a new ecosystem for family entertainment in Saudi Arabia.
