The children's entertainment consumption market in Bangladesh has been growing rapidly in recent years. There is an urgent need among families for high-quality parent-child interaction spaces and exclusive entertainment scenarios for children. Meanwhile, commercial investors are focusing on indoor amusement projects that can achieve high returns. POKIDDO has conducted in-depth research on Bangladeshi culture and consumption habits. Aiming at children aged 6-12 and their families, it has created a 313sqm indoor playground that integrates amusement, socializing, education, and commercial revenue generation. It precisely meets the entertainment needs of local families and the logic of commercial investment.
Location: Bangladesh
Scale: 313sqm, with a total site height of 2.82m and a clear height of 2.51m
Target Audience: Children aged 6-12
Designer: POKIDDO
Core Highlights: In line with the entertainment habits of Bangladeshi families, with "full-scenario entertainment + commercial secondary sales" as the core. Through customized party room services, independent charging for arcade games, and multi-area interactive experiences, it balances children's interesting experiences and commercial ROI. It covers children's amusement, socializing, and learning needs, and builds a high-return operation model
Design Zones: soft playground area (naughty castle, ball pool, interactive projection slide, interactive ball game), interactive projection room, arcade area, study area, party room
For children aged 6-8, a safe, interesting, and interactive amusement scene is built:
Naughty Castle: Uses environmentally friendly soft materials that meet Bangladeshi climate and safety standards, and incorporates traditional Bangladeshi ethnic patterns and decorative designs to enhance cultural identity. According to the height and motor ability of children, it designs multi-layer climbing and crawling channels, low slides, and interesting obstacles, facilitating parents to accompany and interact, prolonging the stay time of families, and increasing the possibility of parent-child consumption.
Ball Pool: Equipped with brightly colored and non-toxic ocean balls, and linked with the interactive projection slide. When children play, it triggers projection effects of Bangladeshi characteristic animals and festival scenes, enhancing the immersive experience of playing. A parent rest area is set at the edge of the ball pool, providing sales of Bangladeshi characteristic light meals and cultural and creative products (such as handicrafts, children's picture books), realizing secondary sales through the stay of parents and children.
Interactive Projection Slide: Taking advantage of the site's clear height of 2.51m, interactive projection is loaded on the surface of the slide. When children slide down, game effects such as "stepping on clouds" and "chasing starlight" are triggered, upgrading the traditional slide to a technology-interactive scene and attracting children to play repeatedly. The bottom of the slide is connected to the ball pool, forming a closed-loop experience of "slide - ball pool" and strengthening the regional linkage.
Focusing on the interest in technology and interaction of children aged 8-12, an independent entertainment space is created:
Immersive Interactive Scene: Using projection technology to build theme spaces such as "Bangladeshi Jungle Adventure" and "Starry Sky Roaming". Children's body movements (running, jumping, waving) trigger scene interactions (driving away beasts, catching shooting stars), integrating virtual games with real sports to meet the desire for exploration and sports needs. The scene content is updated regularly (festival themes, Bangladeshi cultural themes) to maintain freshness and increase revisit rates.
Social and Event Operation: A multi-player interaction mode is set up to support children to team up for challenges and cultivate team cooperation. Projection game competitions (such as "Jungle Adventure Speed Race") are held, charging entry fees and selling event peripherals (customized medals, theme T-shirts). Event information is synchronized to social media, expanding the site's influence through children's social communication and attracting passenger flow.
Aiming at the consumption preferences of children aged 10-12, a high-revenue entertainment module is created:
Themed Arcade Equipment: Introduces popular arcade games suitable for the Bangladeshi market, such as sports competitions and puzzle challenges. An independent charging system is built, supporting pay-per-use, time-based charging, or the launch of arcade membership packages, flexibly matching family consumption capabilities.
Extension of Secondary Sales Scenarios: A snack bar is set up next to the arcade area, supplying Bangladeshi characteristic snacks and energy drinks, realizing catering secondary sales through children's stay in the arcade. Regular arcade-themed events (such as "Arcade Challenge Week") are held, inviting local Internet celebrities and e-sports experts to participate, enhancing the site's popularity and consumption conversion.
Parent-Child Interactive Learning: Sets up parent-child cooperation projects (such as Bangladeshi traditional building model construction, folk story co-creation) to strengthen the parent-child relationship. Learning achievements (handicrafts, story picture books) can be displayed and sold, creating a "learning - creation - consumption" closed loop and enhancing the consumption stickiness of families.
Targeting the social and children's birthday party needs of Bangladeshi families, an exclusive revenue-generating scene is created:
Themed Party Customization: Designs multi-style party rooms (Bangladeshi traditional festival themes, fairy tale adventure themes), equipped with independent amusement facilities (small slides, mini ball pools), dining areas, and dressing rooms. Launches "party + amusement" packages, covering venue rental, exclusive decoration, customization of Bangladeshi characteristic delicacies, and event planning (folk games, theme performances), charging according to the number of sessions and service content to increase single-session revenue.
Expansion of Secondary Sales Linkage: Party room consumption is associated with the amusement rights of the entire venue (such as free play in designated areas for party guests). Exclusive party peripherals (customized cakes, theme souvenirs) are launched. Photos and videos of party events can be made into souvenir albums and electronic images, which parents pay to purchase, deeply exploring the potential of secondary sales.
Cultural Integration: From amusement facilities to the study area and party room, it incorporates Bangladeshi traditional patterns, folk stories, and characteristic delicacies, enhancing the sense of identity of local families, reducing market education costs, and quickly attracting target customer groups.
Full-Age Coverage: Children aged 6-12 have exclusive experiences in each area (younger children explore the soft playground, older children challenge arcades/interactive projections, and all ages participate in learning/parties). It meets the needs of families with multiple children, prolongs the stay time of families (3-5 hours per day on average), and improves the efficiency of consumption conversion.
Commercial Innovation: Customized party room services, independent charging for arcades, and secondary sales of study area events build a profit model of "basic admission fee + value-added services + scene consumption". It is estimated that the party room and arcade area can contribute more than 40% of the revenue, and the study area and secondary sales scenes can increase the average customer price by 20%.
Localized Design: Conduct in-depth research on Bangladeshi culture and consumption habits, and create a playground suitable for the local market from facility functions to commercial scenes, reducing the risk of "acclimatization" and ensuring the success rate of project operation.
Full-Chain Service: Covers design planning, equipment production (complying with international and Bangladeshi safety standards), and operation guidance (including secondary sales strategies and event planning), reducing the trial-and-error cost of investors and shortening the profit cycle.
Brand Empowerment: Relying on POKIDDO's global amusement project experience, it endorses the Bangladeshi venue, attracts the attention of family customer groups, and helps the project become a regional benchmark, achieving high traffic and high-return operation.
Safety and Compliance: All facilities comply with Bangladeshi construction, fire protection, and children's product safety standards, and materials pass international environmental protection certifications, ensuring children's health and compliance with venue operations.
Space Optimization: Aiming at the limitations of a total site height of 2.82m and a clear height of 2.51m, through layered design and vertical linkage of functional areas (such as slide-ball pool, party room-amusement area), space is maximized, and the implementation of amusement experiences and commercial functions is guaranteed.
Market Insight: Deeply engaged in the children's amusement industry, it accurately grasps the needs of the Bangladeshi market and provides full-dimensional adaptation solutions from facility functions to commercial models.
Innovative Design: Integrates technological interaction (interactive projection slide), cultural experience (folk teaching in the study area), and commercial secondary sales (customized party room), creating differentiated competitiveness.
Operation Support: Outputs mature ROI operation strategies, covering daily management, event planning, and secondary sales development, empowering investors throughout the process and helping the project achieve continuous profitability.
This project is expected to become a new landmark for family entertainment in Bangladesh. With cultural resonance, full-age coverage, and a high-ROI commercial design, it meets the amusement, education, and social needs of families and creates a "low-investment, high-return, and sustainable" operation benchmark for investors. POKIDDO looks forward to using the Bangladeshi project as a starting point to continue to penetrate the Southeast Asian market and create a win-win value of "amusement + commerce" for families and investors in more regions.
