· Project Area: 1200 square meters
· Venue Height: Total height 7.5m, with a minimum of 5m under the air - conditioning ducts
· Designer: POKIDDO
· Target Groups: families, young people
The client, originally engaged in the clothing business, came across POKIDDO’s indoor venue cases displayed on equipment and was deeply impressed by the unique design style. With the intention of creating an engaging indoor park catering to both parent-child families and young people, they collaborated with POKIDDO to develop this 1200-square-meter project, integrating diverse functional zones and featured facilities. Regrettably, the design failed to proceed to implementation due to the client’s inability to secure the intended venue.
Adopt bright color combinations that embody the passionate characteristics of Spain, such as vibrant orange, sunny yellow, and ocean blue. Create a warm and cheerful atmosphere, which not only fits the Spanish love for colors but also builds a scene suitable for photo - taking and sharing. Leverage user - generated content on social platforms for low - cost project promotion, enhancing the brand's popularity in the Spanish market and indirectly contributing to ROI improvement.
· Trampoline Zone: Integrates slam dunk, spider wall, interactive trampolines, interactive tap fun, free jump, battle beam, professional trampolines, and foam pits. It meets young people's pursuit of excitement and competitive gameplay. Parent - child families can participate in interactive trampoline projects together to strengthen emotional bonds. Professional trampolines can also host small - scale competitions to attract foot traffic and drive peripheral consumption.
· Slide Zone: Equipped with donut slide and crazy slide. The thrilling experience attracts young people to challenge, and parents can accompany their children to feel the excitement. It becomes a popular check - in spot in the park, increasing tourists' stay time and revisit rate.
· Rope Course: Inspired by the Spanish spirit of adventure, create challenging high - altitude paths to train courage and physical strength. It attracts adventure - loving young people and teenagers in parent - child families, adding uniqueness to the project.
· TAG Arena: Combining the Spanish love for competition, design interesting competitive check - in points. Young people can form teams to compete, and parent - child families can collaborate to complete the tasks. By completing the check - ins, visitors can obtain small rewards in the park, guiding secondary sales and enhancing the immersion of the play experience.
· Art Climbing: Incorporate Spanish artistic elements into the rock - wall design. It has both sports and artistic appreciation value, attracting rock - climbing enthusiasts and family tourists, becoming a differentiated highlight and driving foot traffic.
· Leap of Faith and Sky Stepper: Provide venues for young people seeking excitement and children daring to challenge. The simple rules and highly interactive gameplay easily arouse visitors' enthusiasm for participation, increasing the lively atmosphere in the park.
· Low - Age Zone: Includes a naughty castle with ball pool and an EPP building block zone. It is a safe and interesting space exclusively for young children in parent - child families, solving the problem of "no suitable projects for young children during family outings", expanding the customer group coverage, and making parents feel at ease to consume.
· 360° Rotation Bike: A project with great visual impact and experience. It meets young people's pursuit of novelty and photo - taking for sharing, becoming a landmark check - in spot in the park. Through online promotion, it attracts more attention from local Spaniards and tourists, increasing the store - visit rate.
All facilities comply with European safety standards and use high - quality, durable materials. The trampoline surfaces are made of wear - resistant and anti - slip PVC, and the structural frames ensure stability. The slide edges are rounded and equipped with buffer pads. The rope course equipment meets professional mountaineering safety levels. The low - age zone all uses soft and environmentally friendly materials, comprehensively guaranteeing the safety of Spanish visitors and parent - child families during play, reducing operational safety hazards, ensuring long - term stable revenue, and contributing to ROI.
· Spanish Market Fit: The design of the project, integrating colors, competition, and art, aligns with the Spanish pursuit of vitality, art, and adventure in their culture. It accurately matches the preferences of local consumers, reducing market promotion resistance and quickly attracting target customer groups.
· ROI Realization Path: Attract diverse customer groups through all - age projects, increasing store foot traffic; Reduce marketing costs by leveraging the social media - spreading attribute; Directly increase revenue through secondary sales sections such as the human claw machine; The safe and reliable facilities ensure long - term operation, reducing maintenance and accident losses. Achieve ROI improvement from multiple dimensions of traffic, cost, and revenue, creating a competitive indoor amusement project in the Spanish market.
