Project Name: Indoor Soft Playground Design Case for Ages 3-15, Middle East
Area: 335 square meters (sqm)
Ceiling Height: 5.5 meters
Designer: POKIDDO
Location: Middle East
In the Middle East, where the climate is intensely hot and families highly value quality time together, indoor soft playgrounds offering "year-round playability, safety, and comfort" have become a top choice for family entertainment. Designed by POKIDDO, this project leverages a compact 335 sqm space and a 5.5-meter ceiling height to create a fun, interactive, and safe play environment for children aged 3 to 15. It caters to both the sensory exploration needs of younger children (3-8 years) and provides mild physical challenges for older kids (9-15 years). Aligning with the Middle Eastern market characteristics of family-centric spending and a strong emphasis on privacy and comfort, this design combines specialized play structures with localized service offerings. This approach not only meets family entertainment demands but also establishes a highly profitable business model for investors, ensuring a strong Return on Investment (ROI).
Safety and Age-Appropriate Design
Recognizing the different physical abilities of children aged 3-15, all equipment uses soft, eco-friendly materials. Play activities are layered by age group: younger children focus on "safe exploration + sensory stimulation," while older kids engage in "mild challenges + social interaction." This ensures every child enjoys a "risk-free yet rewarding" play experience, maximizing the appeal to the target demographic.
Family-Centric, Profit-Driven Model
Acknowledging the Middle Eastern trend of "family group outings and extended stays," the space integrates "play + dining + relaxation" zones. Keeping families on-site longer increases per-customer spending. Tailored offerings like "Family Annual Passes" and "Festival Packages" align with local consumption habits, driving repeat visits and ensuring profitability.
Trampoline Zone
Sloped Trampoline: Features an angled design with non-slip, durable jump surfaces, surrounded by 1.8-meter high soft safety padding. Suitable for ages 3-12, it allows gentle bouncing for toddlers (with parental help) and basic aerial moves for older kids, enhancing coordination.
Velcro Spider Wall:A wall made of sticky soft material, used with Velcro "Spider Suits." Kids jump from the trampoline to stick onto the wall in fun poses. Great for all ages 3-15, it boosts engagement and offers perfect photo opportunities for social sharing.
Foam Pit & Climbing Zone
Utilizing the full 5.5m height, this area features a soft climbing wall with colorful grips and netting, landing into a 1.2-meter deep foam pit filled with eco-friendly soft foam cubes. For ages 3-8, the climbing route is shorter (2m high) with closer grips. Kids 9-15 can tackle a more challenging 3.5m high route. Jumping into the foam pit from the top builds courage and strength safely. Soft seating around the perimeter allows easy parental supervision.
Soft Play Core Area
LED Wave Slide: A dual-lane wavy slide made from fiberglass, integrated with multi-color LED strips that shift between warm yellow and golden hues during the slide, creating a dynamic visual effect. The exit has a 5cm thick soft landing mat.
Spiral Tube Slide: An enclosed, transparent blue-purple spiral slide. Its smooth interior includes speed-control bumps, making it ideal for ages 5-10. The spinning motion creates mild centrifugal fun, exiting safely onto soft mats.
Soft Play Obstacle Course: An area constructed from soft foam blocks featuring hurdles, tunnels, and other challenges. Suitable for ages 3-10, it lets children navigate their own paths, developing motor skills and spatial awareness.
Ball Pit & Sensory Play Zone
Uses non-toxic, hygienic ceramic sand in a 25 sqm area, bordered by low (0.5m high) soft fencing for easy parent visibility. Equipped with sand play tools, it's perfect for ages 3-8. A soft base mat and regular cleaning/disinfection meet the high hygiene standards expected by Middle Eastern families.
Miniature Merry-Go-Round
A 4-seat, slow-rotating carousel with a wooden frame padded by soft foam. Designed for ages 3-10, it allows parents to supervise comfortably from nearby dining seats.
Parent Lounge & Waiting Area
A dedicated 35 sqm relaxation space adjacent to the play zones, furnished with comfortable sofas, charging ports, and free WiFi. A large transparent viewing window ensures clear sightlines of children playing. The lounge offers Middle Eastern-style beverages and magazines. A "Child Minding Service Desk" (optional paid service) addresses parental "supervision fatigue," encouraging longer family visits.
Meeting Regional Demand
The long, hot Middle Eastern summers make this indoor soft playground a viable year-round destination, filling the "all-season family leisure" gap. Its core focus on "safety + cultural suitability" perfectly matches the local demand for "risk-free, high-comfort" environments, attracting frequent visits from families within a 3km radius.
High Customer Retention & Repeat Business
"Seasonal Themed Events" (e.g., Eid al-Fitr decorations, Eid al-Adha family games) maintain freshness. "Birthday Party Packages" (including exclusive decorations, Halal cakes, photography) cater to the region's love for celebrations. A membership program offering priority booking and discounts further enhances customer loyalty.
Strong Profitability & ROI
The 335 sqm layout efficiently integrates "Play + F&B + Minding Services," achieving 92% space utilization. Revenue streams are diversified: "Admission Tickets (~50%) + Food & Beverage (~30%) + Minding/Party Services (~20%)". Given the high average spending per Middle Eastern family, estimated single-visit revenue is $80-$120. With projected annual footfall of 15,000-20,000 visitors, the initial investment is expected to be recovered within 1.5-2 years.
This indoor soft playground design for ages 3-15 in the Middle East represents POKIDDO's precise response to regional market needs. By combining age-appropriate safe structures, cultural integration, and family-oriented services, it successfully meets local entertainment demands while building a highly efficient profit model for investors. With its differentiated localization strategy and professional safety standards, the project is poised to become a preferred choice for family leisure in the Middle East, driving the regional indoor play industry towards higher standards of safety and comfort.
Contact Person: Sally Xu (Sales Manager)
Mobile/WeChat/WhatsApp: 0086-18969706980
Email: sales08@bettaplay.com
Address: Wenzhou City, Zhejiang Province, China
Website: www.bettaplay.com
