How to make the visual design of the sports park better reflect its brand concept?

                                                 How to make the visual design of the sports park better reflect its brand concept?

The setting of the brand concept usually comes from people's psychological emotion and social culture, and both emotion and culture will be connected and associated with a certain vision. For example, if we say that a person has "artisan spirit", then a picture of a craftsman concentrating on his work will emerge in your mind.

It is also because of the corresponding relationship between the brand concept and the visual association, so we can connect a certain concept with certain visual elements, or use a combination of several visual elements to strengthen the cognition of the brand concept. Brand vision is an overall impression, including: color, shape, graphics, images and other basic elements. The following are several aspects to explain how to reflect the brand concept through visual design.

1. The brand logo of the indoor sports park

The logo of the sports park is like the face of the venue, just like a human face, it can be very ordinary, bland, or very "temperament".

Therefore, from now on, investors in indoor sports parks can also check for themselves whether the logo design of the brand you operate has presented the brand concept an4. The image of the indoor sports park brandd personality, and whether it has a unique temperament?

2. The color of the brand logo of the indoor sports park

One of the main functions of brand color is to achieve differentiated recognition. However, the use of color is not blindly pursuing alternatives, but should have its own "way". Therefore, behind the color differences on the surface, there must usually be a distinctive concept, so that it may be an excellent brand visual element.

3. The pattern of the brand logo of the indoor sports park

The application of auxiliary patterns (graphics) is more flexible and diverse, which can enrich visual presentation, enhance display effect, stimulate brand association and strengthen brand image in communication. Most of the auxiliary graphics are related to the brand logo.

There are also some that break away from the logo and re-design the auxiliary graphics. For some companies, this may increase the cost of publicity invisibly. It needs to be updated continuously during the use process. Some time-consuming and laborious designs may only be used in the end. Sleep in the VI manual.

But in the brand visual communication of the sports park, those auxiliary graphic designs that depart from the logo sometimes have some unexpected gains. For example, patterns like this about the trampoline hall's play items can sometimes play a finishing touch in the picture promotion.

4. The image of the indoor sports park brand

The brand graphics mentioned above are mostly "freehand", which is an abstract expression. The brand image is "realistic", which is a visual description of the true reproduction of the objective world in which the brand is located and related to the brand.

For example, what kind of people are the users of the brand (product, service)? What are the specific usage scenarios of products and services? How do brand users, products, and usage scenarios interact? These aspects of thinking are presented in the form of images, which are brand images.

Images can strengthen the appearance of the brand concept, because its vision is more specific, and the associations conveyed and inspired are more intuitive.