Project Name: Design Case 1200sqm! Integrating multiple types of slides and high-altitude competitions in Wenzhou, China
Project Area: 1200 square meters (sqm)
Site Height: 7 meters
Designer: POKIDDO
Project Location: Wenzhou, China
In Wenzhou, China, with the diversification of teenagers' leisure needs and the upgrading of family parent-child consumption, comprehensive play spaces featuring "high experience and strong interactivity" have become a new growth driver in the market. Designed by POKIDDO, this project leverages a spacious 1200-square-meter site and a sufficient 7-meter clear height to create a three-dimensional play system covering all age groups of 5-17 years old. It not only provides a safe and soft exploration scenario for younger children (5-10 years old) but also builds a high-difficulty physical challenge and competitive space for teenagers (11-17 years old). Combining the market characteristics of Wenzhou—"active private economy and strong family consumption power"—through a rich combination of facilities and localized operation strategies, it not only meets the entertainment and growth needs of teenagers but also builds an efficient profit model for investors, ensuring a considerable return on investment (ROI).
Age-Appropriate Stratified Adaptation
Based on the physical differences and interest preferences of different age groups within 5-17 years old, the difficulty, height, and interaction mode of facilities are designed in layers. The younger age group focuses on safety protection and sensory development, while the teenager group emphasizes competitive attributes and skill challenges. This ensures that each age group can obtain a "suitable and rewarding" play experience, maximizing the coverage of the target customer group.
Efficient Utilization of Three-Dimensional Space
Taking advantage of the 7-meter clear height, a three-layer three-dimensional layout of "high-altitude expansion + ground play + soft play interaction" is created. High-altitude facilities meet teenagers' pursuit of "height and excitement", ground facilities meet basic play needs, and the soft playground area focuses on younger children. The three form complementary traffic flows, increasing the site utilization rate to over 95%.
Driven by Wenzhou Market Demand
Combining the consumption characteristics of Wenzhou families—"valuing the comprehensive quality development of children and being enthusiastic about high-quality parent-child activities"—competitive and collaborative elements are integrated into the facilities. At the same time, flexible products such as "parent-child packages + teenager exclusive cards" are launched to match local consumption habits, ensuring profitability through high revisit rates and high customer unit prices.
Soft Playground Area (Including Multiple Types of Slides)
As the core activity area for younger children, it uses purple as the main colors, with soft floor mats laid on the ground. Five characteristic slides are integrated to form a "slide cluster" to attract customer flow:
Leap Slide: An arc-shaped track designed based on site height, with a white soft shell as the main body. It provides a "momentary weightlessness" experience during sliding, and the end is connected to a dark blue buffer pool.
Tube slide: It uses light yellow and light pink tube slides of different shapes to enjoy unlimited sliding fun. The transparent slide tube is indirectly inserted to avoid the discomfort of the enclosed space. It is suitable for children aged 5-7 years old.
Light Strip Slide: Colored LED light strips are embedded inside, changing to warm orange and bright green lights according to the sliding rhythm.
Dry Snow Slide: Paved with simulated dry snow materials, with a pink slideway and purple guardrails. The gentle slope design is suitable for children aged 5-9 to experience the fun of "skiing".
Big Horn Slide: A horn shape wrapped in a pink and yellow color. It enhances fun through a rotating track during sliding, and parents can watch from outside.
High-Altitude Expansion Area
Balance beams, simple climbing and suspended trails are set up, with the distance between levels ≤30cm, and safety clothing is provided throughout the process; a safety checkpoint is set up at the entrance to ensure that young people choose the appropriate level, and 2 professional coaches are deployed in the area to provide real-time safety guidance.
Wall-Mounted Challenge Area
A vertical challenge space is created along the entire east wall of the venue. The wall is mainly orange and painted with Mario-themed patterns. Climbing points, obstacle avoidance, balance beams, rotating discs and other elements are set up, requiring coordinated hands and feet to complete. A 30cm thick cushion is laid at the bottom of the wall to stimulate the young people's desire for challenges through timed rankings.
Trampoline Area (Including Spider Wall and Trampoline Dunk)
Professional trampoline mats are laid on the ground, surrounded by black protective nets, and divided into two functional modules:
Spider Wall: An yellow sticky wall is used, matched with cartoon-shaped clothing (such as superheroes and animal images). It is suitable for all age groups of 5-17 years old. After jumping, children can stick to the wall to form interesting shapes, which is suitable for photo sharing.
Trampoline Dunk: Two basketball hoops of different heights are set up. Children aged 5-10 use the short hoops, while teenagers aged 11-17 challenge the high hoops. They can complete slam dunks by bouncing on the trampoline to improve their competitiveness. Safety signs are set up in the area, and facility inspections are carried out daily to avoid collisions.
Competitive Climbing Wall
Face-to-face transparent climbing allows two people to climb and compete at the same time, which increases the excitement and challenge.
Plum Blossom Pile Climbing Area
The main structure is a blue and yellow plum blossom pile, with a highly layered design.
The top of the pile is covered with non-slip rubber, and the bottom is connected to a stable base. Children move between the piles to develop their balance and concentration. Rest seats are provided around the area so that parents can supervise them closely.
All facilities comply with the national "Safety Specifications for Children's Play Facilities" and "Standards for Teenagers' Physical Training Facilities":
The soft materials in the Soft Playground area have passed the GB 6675-2014 Toy Safety Test, which is non-toxic and odorless.
The protective nets in the High-Altitude Expansion Area have a load-bearing capacity of 200kg, and the safety ropes have undergone 200,000 tension tests. All coaches hold national certification qualifications.
The anti-slip coefficient of the rock slabs of the Climbing Wall is ≥0.9, and the rebound rate of the buffer mats meets the GB/T 19851.1-2018 standard.
Electrical equipment (such as light strips and timing devices) adopts anti-leakage packaging and undergoes regular insulation testing. A "daily inspection + weekly inspection + monthly inspection" system is established to ensure the stable operation of facilities. At the same time, a first-aid kit and an emergency plan are provided to deal with unexpected situations.
Meeting Wenzhou Market Demand
Most of the teenager entertainment venues in Wenzhou are "single-format". The "multi-facility cluster + full-age coverage" of this project fills the market gap. It can not only attract families with children aged 5-10 for weekend outings but also become the first choice for gatherings and team building of teenagers aged 11-17. At the same time, it can cooperate with local schools and children's palaces to carry out "physical expansion courses" to expand the customer group.
High-Stickiness Operation to Improve Revisit Rate
Through themed activities such as "Teenager Climbing League" and "Parent-Child Challenge Competition", combined with a member points system (such as redeeming peripheral gifts for successful challenges), users' sense of belonging is enhanced. For "private entrepreneur families" in Wenzhou, a "family annual card" is launched, which includes unlimited access for 2 adults and 1 child + exclusive coach guidance, matching the needs of high-consumption families.
Efficient Profitability to Ensure ROI
The 1200-square-meter site realizes a diversified layout of "soft play + high-altitude + competitive" facilities, with high space utilization and controllable operation costs. The profit model focuses on ticket sales (accounting for 60%), supplemented by value-added services such as climbing training (20%), event sponsorship (10%), and peripheral product sales (10%). Combined with Wenzhou's consumption capacity, the expected average customer price is 60-80 yuan, and the annual customer flow can reach 80,000-100,000 person-times. The investment cost can be recovered in 1.2-1.8 years.
The design of the 5-17-Year-Old Comprehensive Play Center in Wenzhou, China is POKIDDO's precise implementation for the teenager entertainment market in East China. Through full-age stratified facilities, three-dimensional space planning, and localized operation strategies, it not only meets the demand of Wenzhou families for "high-quality and multi-functional" play but also builds an efficient profit path for investors. With its differentiated facility combination and professional safety guarantee, the project is expected to become a benchmark project for teenager play in Wenzhou, promoting the upgrading of the regional industry towards "full-age and competitive".
Contact Person: Sally Xu (Sales Manager)
Mobile/WeChat/WhatsApp: 008618969706980
Email: sales08@bettaplay.com
Address: Wenzhou City, Zhejiang Province, China (Location of POKIDDO Headquarters)
Website: www.bettaplay.com
