Project Name: POKIDDO Cape Town All-Ages Family Fun World
Area: 868 square meters (sqm)
Ceiling Height: 6.5 meters
Designer: POKIDDO
Location: Cape Town, South Africa (Near city center business district & tourist areas)
Target Audience: Children & teenagers aged 3-15, local families, tourist families.
Cape Town, a key South African tourist destination, boasts a large local family base and attracts millions of tourist families annually. Local families highly value children's physical and social development, while tourists urgently need indoor entertainment venues that are "weather-proof, fun, and offer memorable experiences." Current indoor soft playgrounds in Cape Town often suffer from "monotonous facilities, narrow age targeting, and a lack of local character," failing to meet the needs of all-age families and tourist expectations.
This POKIDDO project addresses this gap. Leveraging an expansive 868 sqm space and a 6.5-meter ceiling height, it creates a comprehensive commercial indoor playground integrating "Thrilling Challenges, Fun Interaction, Local Culture, and Social Events." Deeply infused with Cape Town's marine culture, grassland elements, and "Rainbow Nation" identity, it serves both local families' daily needs and attracts tourist spending. This "High-Frequency Locals + Incremental Tourists" dual-driver model builds a stable and highly profitable system for investors.
All-Ages, Tiered Design
Catering to the different physical abilities of children aged 3-6 (younger), 7-12 (middle), and 13-15 (older), the design implements a three-tier play system: "Safe Initiation - Fun Challenges - Competitive Breakthroughs." This enables "multiple children of different ages from one family to play together happily," maximizing customer coverage.
Integrated Scenarios Drive Profit
The layout combines "Play + Parties + Retail + Lounge" areas to extend dwell time. Aligning with Cape Town's peak tourist seasons, combined offers like "Family Passes + Tourist Souvenirs" enhance per-customer spending value.
Employing a "Core Play Hubs + Specialty Challenges + Support Services" logic, the layout ensures smooth flow and functional synergy, achieving 92% space utilization:
Soft Playground Core Area: Centrally located, it features the flagship slide, ball pit, soft play obstacles, and an inflatable spinner, forming the visual and experiential heart that naturally draws crowds.
Specialty Challenge Zones: Positioned along the walls. Includes a Trampoline Zone (with Spider Wall & Interactive Light Panels) and a Ninja Course & Climbing Wall (Themed Climbing + Balance Stumps). This utilizes vertical space for layered experiences.
Support Function Areas: Includes 4 independent Party Rooms, separated from play areas by soft partitions, balancing privacy and easy supervision.
1. Soft Playground Core Facilities
Flagship Slide Complex: The main slide features a "high-drop + platform" design (4.2m height), suitable for teens 7-15 seeking high thrills. A side turbo slide offers variety for all ages.
Interactive Ball Pit: Filled with blue, white, and pink balls. Central inflatable toys and interactive projection systems create "swimming marine life" effects; touching the balls triggers dynamic feedback. Suitable for ages 3-12. Dual and spiral slides provide added fun.
Soft Play Obstacle Course: Eco-friendly soft foam builds challenges like "Hill Tunnels, Thorn Hurdles, Rock Balance Bridges" for ages 3-10. Surfaces feature custom prints with rounded edges for safety. Encourages parent-child interaction.
Inflatable Spinner: A circular, slow-rotating inflatable with a soft, non-slip surface. A rotating bar challenges players standing on cushioned posts to jump over it, testing balance and coordination, often while passing soft balls.
2. Specialty Challenge Zone Facilities
Trampoline Zone (Dual-Function):
Spider Wall: High-grip Velcro surface with Spider-Man suits. Kids jump from the trampoline to stick on the wall, fun for ages 3-15.
Interactive Light Panels: Pressure-sensitive panels on the trampoline bed. Kids jump to hit lit panels, triggering "rainbow burst" sounds and lights—great for competitive fun for ages 5-12.
Ninja Course: A custom obstacle course with rings, balance ropes, monkey bars, including 3 dynamic elements (e.g., swinging beams). Themed around fitness, with thick safety mats, ideal for ages 7-15.
Climbing Wall (Dual-Format): Uses the full 6.5m height.
Themed Climbing Wall: Artistic graphics with color-coded routes offer low (3-6 yrs) and high (7-15 yrs) difficulty paths.
Balance Stumps: Soft-covered wooden stumps, varying in height (1.2m to 4.4m) with adjustable spacing, testing balance and courage.
3. Support Function Area Facilities
Themed Party Rooms: Three rooms ("Ocean Adventure," "Savannah Safari," "Rainbow Party") host 12-15 guests each. Feature custom decor, audio/video equipment, and serving counters. Offer integrated "Venue Rental + Custom Catering + Theming" services for birthday parties and group events.
All equipment complies with ASTM/European (EN 1176) standards. Soft materials are non-toxic and fire-retardant. Trampoline springs endure 500,000+ cycle tests. Foam pits and mats use high-density eco-friendly foam. The facility has comprehensive CCTV, emergency call buttons, and trained safety staff conducting daily inspections and cleaning. Public liability insurance provides full coverage.
1. Core Design Highlights: Building Competitive Edge
All-Ages Coverage Boosts Traffic: Breaks the "young-child-only" mold. Tiered facilities cater to ages 3-15, increasing single-family visits to ~75% of traffic. Projected daily footfall exceeds 120.
Tech Interaction Increases Engagement: Interactive lights and projections enhance fun, raising average playtime from 1.5 to 2.5 hours. Repeat visit rate projected at 35% (vs. local industry average of ~20%).
2. Profit Model & ROI Projections
(1) Cost Control
Construction: Durable, eco-friendly materials ensure core facility lifespan of 5+ years, reducing long-term costs. Modular party room theming allows low-cost updates.
Operations: Optimized staffing (8 fixed + 4 part-time) keeps labor costs below 25% of monthly revenue. Local supplier partnerships reduce F&B/retail procurement costs by ~15%.
(2) Revenue Streams (Monthly Average)
Admission: Single Tickets, Family Passes (2+1), Monthly Memberships.
Party Room Rental: Base fee per event (~40 events monthly).
Ancillary Revenue: Retail merchandise, F&B services, paid classes (trampoline/climbing).
Tourism Partnership Revenue: "Play & Stay" packages with nearby hotels and tour operators.
VIII. Contact Information
Contact Person: Sally Xu (Sales Manager)
Mobile/WeChat/WhatsApp: 0086-18969706980
Email: sales08@bettaplay.com
Address: Wenzhou City, Zhejiang Province, China
Website: www.bettaplay.com
