Views: 50 Author: Sally Publish Time: 2024-07-27 Origin: www.bettaplay.com
As consumers' requirements for experiential consumption continue to increase, traditional indoor children's parks can no longer meet the needs of consumers. The development trend of indoor children's parks must also be a comprehensive entertainment space that integrates entertainment, performances, education, catering, sales and services. Therefore, in addition to the rich amusement equipment, whether it is the space setting of the park or the venue operation activities, it needs to integrate the other five major space contents.
"Children's vitality comes from playing" is the concept that Pocket House Amusement has always believed in. Integrating education into amusement is not just physical games, but also educational content, so that children can acquire and enrich knowledge in the way of games in the amusement park.
In the Pocket House Vitality Space, we combine art projects with sports projects, which can actively mobilize children's nature of playing, enlighten children's interest in art, fully release children's vitality, and make children more lively, cheerful, confident and brave! This space can also be used as an area for parent-child interaction or puzzle games. This way of educating and entertaining is not only liked by children, but also can greatly enhance parents' satisfaction and satisfaction and viscosity with the park.
The performance space can be designed with a stage, and independent lighting change program and sound equipment. By controlling the lighting and music changes of the playground, the playground becomes a show venue with atmosphere at the performance time. Regularly hold some activities or competitions to provide children with a stage to show themselves. While children and parents get services and opportunities, parents' mobile phone friends circle also consciously promotes the playground for free.
In the service space, consumers are provided with free WIF, tea and candy, etc., as well as parenting books and magazines, early education videos for customers to watch, and they should often go to the service space to interact with customers, provide considerate services to each customer, and improve customer satisfaction and stickiness to the park.
The dining space can provide children and parents with their favorite desserts, drinks, ice cream and other foods when they are tired of playing. The park has a dining space, which can increase the time consumers stay in the park on the one hand, and increase the park's revenue on the other hand.
The sales space can sell a series of derivatives according to the park's IP theme design. For example, gifts, toys, books, daily necessities, etc. The sales space can be set up near the front desk or near the rest and dining function area.
In this way, consumers can choose their favorite gifts before leaving the store or when they are resting. Not only can it increase the park's revenue, but it can also extend the theme of the park and enhance the brand's influence and communication power.
In summary, the development of indoor children's parks starts from consumer demand. It is necessary not only to plan and design the parks based on children's fun and entertainment psychology, but also to consider the satisfaction of parents. Through entertaining and educational projects, parent-child interactive content, and a family-oriented approach, it encourages parents to be willing to bring their children to consume, thus playing a two-way driving role.
