Project Name: Nanchang Pokiddo Indoor Playground Commercial 1200㎡
Project Address: 3rd Floor, Zhengjia·Duhui Plaza, Nanchang
Project Area: 1200㎡ Floor to Ceiling Height: 4.2m
Background
Nanchang Zhengjia·Duhui Plaza: Located at No. 1216 Ziyang Avenue, Nanchang City, Jiangxi Province, it is located in the core area of the High-tech Development Zone, adjacent to Jiangxi University of Science and Technology and Yaohu Campus of Jiangxi Normal University, and belongs to the key commercial area of the High-tech Zone.
One obvious difference between Pokiddo and general equipment manufacturers is that we will not blindly design when we make a project plan, but first investigate the population, consumption and competition around the project, do a detailed project data analysis, and then position the consumer group and the park content based on the analysis.
According to statistics, the permanent population of Nanchang High-tech Zone in 2024 is about 493,000, accounting for 7.4% of the total population of the city. As an important part of the high-tech zone, Yaohu District has a high population density. The main population composition includes:
College teachers and students: Jiangxi University of Science and Technology, Jiangxi Normal University Yaohu Campus and other colleges and universities gather;
Industrial population: The high-tech zone has more than 17,000 enterprises and an industrial population of more than 170,000;
Community residents: There are many residential areas such as Changsheng Residential Community and Xinlifang in the surrounding area.
Although the specific income data of Yaohu District is not obtained, the overall level of Nanchang City is referenced: in 2024, the per capita disposable income of urban residents in Nanchang City is 57,294 yuan, and that of rural residents is 27,418 yuan; as an economic development zone in Nanchang City, the per capita income level of the High-tech Zone should be higher than the average of the city.
Consumption of student groups: mainly catering, entertainment, and fast fashion, with high consumption frequency but limited single consumption amount;
Consumption of white-collar groups: focusing on quality and experience, with high demand for catering, fitness, leisure and entertainment;
Active night economy: there are many mobile vendors in the surrounding area, reflecting the strong demand for night consumption.
There is a children's indoor playground in Tianhong Shopping Center, 500 meters away from Zhengjia Duhui Plaza, which is the main competitor of this project. This children's park mainly features naughty castles and ocean ball pools. Our competitive strategy is the leading strategy - we have what others don't have, and we are better than others! In addition to naughty castles and ocean ball pools, we also need to involve more project content. In addition, combined with the analysis of the surrounding population and consumption, we position the park as a family sports and entertainment center. The consumer base is not only children, but also teenagers and college students. However, due to the limited site area and floor height, we divide the indoor playground into two major areas, video games and sports parks, and charge for each area.
Program design:
Site zoning
Nanchang Pokiddo commercial indoor playground covers an area of 1,200 square meters, of which 1/3 is used for video games to attract college students, and 2/3 is used for sports parks to attract families with children. The video game area is equipped with gift machines, lottery machines and simulators; the sports park has more than 20 recreational functions, integrating dynamic sports, competitive challenges, exploration and birthday parties. The sports park has a variety of sports and entertainment projects, including theme castles, ocean ball pools and cypress sand pools suitable for children, as well as trampolines, sponge pools, climbing walls, balance beam confrontations, zip lines, ninja levels, dry snow slides, devil slides, digital interactive projects such as action crossing and full dance and wall level crossing.
Renderings
Construction landing:
In addition to the equipment designed, produced, installed and delivered by the Pokiddo team, the environmental decoration of Nanchang Pokiddo commercial indoor playground was also designed by Pokiddo. In order to ensure that the project could be opened before the Lunar New Year, the Pokiddo installation and delivery team completed the equipment installation in only 27 days. During the installation process, the Pokiddo team strictly followed the industry safety standards, re-measured and checked one by one, and efficiently advanced according to the task plan every day.
Constructing
Pokiddo has its own requirements and standards for equipment delivery and acceptance. First, the project manager and installer should check and test each equipment from four dimensions: strength, safety, playability and craftsmanship according to the "Project Self-Inspection Form"; second, for each project, the corresponding customers should be given the "Safety Rules" and "Entry Safety Instructions"; third, equipment delivery training, including introduction to gameplay, equipment safety operation and use specifications, and daily inspection and maintenance; finally, both parties confirm and sign the project acceptance form.
Paradise Presentation:
Donut Slide
Castle
Zip Line
Wall Breakthrough
Obstacle Course
About us：
As a well-known sports park equipment manufacturer and indoor park franchise brand in China, Pokiddo focuses on one-stop commercial park construction services. Currently, Pokiddo has built more than 1,000 venues around the world and has rich practical experience in venue planning and design, equipment manufacturing, venue decoration and installation delivery, and venue operation and management. Pokiddo adheres to the business logic of "profiting for customers' venues" and uses the "one-stop worry-free and labor-saving" service principle to provide the fastest and most efficient service for customers' commercial park profits.
