The children's playground has a particularly obvious service attribute, but in the process of operation of most investors, the park's own service is not good enough and the severe homogenization competition makes investment profits unreasonable. Try the following tips to turn your children's playground around and win every step of the way!
1. Create a unique children's indoor playground.
Affected by the venue rent, most children's indoor playground will not have a large area. If there are fewer amusement equipment in the children's indoor playground, lack of freshness and logic of functional layout, it is difficult to attract children's desire and enthusiasm for entertainment. Investors need to design the amusement equipment scientifically and reasonably according to the physical and mental characteristics of the target group of the indoor playground, and create a park with concentrated characteristics and advantages to compete with its peers in a differentiated manner, in order to obtain market recognition.
2. Strictly control the quality to promise children’s safe and make parents feel at ease
Investors in children's indoor playground must control the quality of good amusement products. Safety is the top priority in the operation of children's parks. Small safety accidents affect the image and reputation of the park, and large safety accidents can even directly destroy a park. As a parent, only when it is safe enough to put children in the paradise can they reassure parents. It is impossible to talk about the operation of the park aside from safety.
3. Scientific and reasonable planning of preferential and promotional activities for children's playgrounds.
Holding children's playground promotions is the easiest, most effective and fastest way to increase the popularity of the park, but you must be well prepared before doing the activity, and think about how to set up the activity process to attract customers and maximize the effect. In addition to the activities in the museum that attract children and create an atmosphere, don't analyze the consumption psychology of parents, because the consumption decision makers of the children's paradise are still in the hands of parents.
4. The image and service level of the staff in the children's indoor playground.
In addition to the decoration environment of the children's park, the staff's appearance, behavior and speech, including service level, are the key factors in establishing the park's reputation and image. A good employee image and warm and thoughtful service can give parents a comfortable feeling. While retaining old customers, parents will also introduce friends around them into the store for consumption.
5. Improve the responsibilities of the children's playground and operate the venue in an orderly manner.
The management personnel of the children's park should do a good job in the division of labor and management of the work content. The employees at the front desk should be warm and polite; the cashiers should be rigorous and clear; the safety guides should be considerate and conscientious, etc. Perfect and sound division of duties and responsibilities of children's parks, so that the daily operation of the park can enter a virtuous circle, so that the operation of the park can be at ease.
6. Fully consider the needs of the children's park customer group.
Customers are the source of the children's park's performance, and most of the park's income comes from the customers' spending power. When dealing with parents who come to accompany you, you must learn to think in a different position. Children are the hearts of parents. The most effective way to establish a good relationship with parents is to care for all the children who come to play in the park. In addition, you can share more parenting knowledge with parents.
