Project Name: Ryan Pocket House Vital Space
Project Address: 3rd Floor, Rui'an Rui Li Outer Bay Square, Wenzhou City
Project Area: 800 square meters
Project Ceiling Height: The maximum area has a height from floor to floor of 6.2 meters, and the minimum area has a net height of 3.5 meters.
In the bustling area of Ruian City, Wenxiang District, Ruili Shangtan Life Plaza once stood as the first multi-functional mixed-tenure commercial complex in the new urban center. This landmark, which carried the glory of urban commerce, is now facing dual challenges of cold investment attraction and sharp decline in foot traffic in the wave of emerging commercial complexes springing up like mushrooms after rain. The former prosperity is now facing an unprecedented blow. Located within this plaza is Ruian Pocket House Vitality Space, whose predecessor was a children's experience center with a space theme. However, this once highly anticipated experience center has fallen into a predicament of weak revenue. Delving into the reasons behind it, on the one hand, the continuous decline in overall mall foot traffic makes it difficult to support the development of the business model; on the other hand, the single content design of the experience center, with limited playability, makes it difficult for parent-child customers to form a repeat purchase loyalty, resulting in a lack of visitors.
Just as investor Mr. Du was at a loss about the project's development, through the introduction of industry veterans, he found the professional indoor amusement park brand Pocket House. With a keen insight into market trends and rich experience in business operation, Mr. Du decided resolutely to launch a strategic transformation - completely renovating the original space-themed children's experience center into the Pocket House Vitality Space, and entrusting our team with the planning and design of the scheme, environmental design and decoration, and installation and delivery of indoor amusement park equipment. This transformative project finally delivered an impressive result. The newly launched Pocket House Vitality Space, with its dynamic, exciting and interesting sports scene design, quickly became a new landmark for local parent-child families to visit. The colorful trampoline area, thrilling slides, and creative digital interactive equipment not only allowed children to immerse themselves in joy but also enabled parents to find an ideal place for education and entertainment. The daily visitor flow continued to rise, and the venue was filled with laughter and joy.
With a more strategic vision, the park formed a fine business linkage with Mr. Du's outdoor Canmao Parent-Child Amusement Park. A "one-stop parent-child entertainment ecosystem" was constructed: the natural exploration elements of the outdoor leisure park attracted outdoor leisure customers, while the dynamic and exciting experience of the Pocket House Vitality Space retained indoor consumption flow. Through strategies such as member system interconnection and activity package joint promotion, they achieved two-way traffic diversion, forming a commercial effect of 1 + 1 being greater than 2.
【General Layout Plan of the Project】
The Ryan Pocket House Dynamic Space features an exquisite layout of 800 square meters, creating a multi-functional experience area that integrates over 20 recreational functions. Here, various scenarios such as dynamic sports, competitive challenges, exploration and obstacle courses, and birthday parties are seamlessly integrated to form an ideal space for parent-child interaction across all age groups.
The sports and entertainment project matrix within the venue is highly diverse: it includes classic dynamic facilities such as trampolines, sponge pools, balance beam challenges, art climbing, lotus flowers, and sliding ropes, as well as immersive exploration scenarios such as pine wood sand pools, themed castles, devil slides, and ocean ball pools. At the same time, innovative projects such as expansion challenges, dance power, building kingdom, and transportation town have been added, allowing children of all ages to find their own enjoyment and achieving a comprehensive experience covering physical release and intellectual development.
The overall functional planning is centered around the core concept of "combining motion and stillness, and teaching through entertainment", preserving the fun genes of traditional children's parks while enhancing the depth of interaction between parents and children through diversified project combinations, providing solid business support for enhancing mall foot traffic and project profitability.
Floor plan description:
This venue is designed with a main and secondary flow line, guiding consumers to fully enjoy the play of every project, and the single flow line has a clear rhythm, improving space utilization and avoiding the occurrence of dead corners. On both sides of the main line, there are project equipment to increase the vitality of the entire venue and enhance the player's experience and interaction.
The Pocket House has established a complete and mature brand visual identity and IP ecosystem. This golden commercial empowerment system is becoming a core tool to break through the red ocean of the market. From equipment painting to space soft furnishings, from visual symbols to scene narratives, the unified bright and energetic style not only creates a memorable and joyful space, but also forms a powerful brand recognition through standardized visual language, making the venue attract visitors like a magnet in the business world.
The operation of contemporary amusement parks has already transcended the era of simply stacking equipment. Theme narrative and emotional connection are becoming new competitive high ground. We deeply understand that the demand of contemporary families for immersive experiences. We deeply integrate the original IP images into the space design, connect each playing scene through the storyline, allowing children to complete the emotional connection with the IP characters through interaction. This "scene + IP + emotion" three-dimensional construction model can effectively improve the attraction efficiency and the repeat purchase rate of regular customers.
For investors who have not yet established their own brands, we recommend directly joining the Pocket brand. There is no need to spend time and effort on the incubation of a self-owned brand. They can enjoy the brand potential verified globally. The Pocket House brand has established commercial layouts in multiple countries and regions around the world, and has accumulated considerable popularity and influence among customers.
【POKIDDDO Pocket House Brand VIS/IP Image Application】
From the planning and design of the scheme to the installation and delivery of equipment, as well as the decoration of the environment, all were carried out by the Pocket House team in a one-stop manner. The entire process was completed in just 5 weeks. To open the business during the May Day holiday, our team adopted an integrated design and construction model. The functional planning and space design teams worked simultaneously. The project team adopted the "off-peak construction method": during the day, the decoration team carried out wall painting and soft furnishing arrangements, while at night, the equipment installation team simultaneously carried out frame installation. Through the off-peak construction scheduling of different types of operations, multiple construction teams working collaboratively, and coordinating and holding project progress meetings to handle conflicts in cross-construction, the equipment installation and delivery were completed 3 days ahead of schedule.
【Construction Project Process】
The Pocket House uses its own equipment to establish the acceptance standards and requirements, thereby forming a closed-loop quality control system throughout the entire process:
Gold Four-Dimensional Self-Inspection: The project manager leads the technical team to conduct strength (static load test), safety (fall protection simulation), playability (ergonomic experience), and craftsmanship (joint accuracy inspection) inspections in four dimensions for each piece of equipment. On average, each project passes more than 10 indicators. Visual Safety Guidance: Customized with illustrated "Safety Rules" and "Entry Safety Instructions" for each project, from height/weight restrictions for players to action norms, there are diagrams and videos, and they are played at the entrance.
Systematic Training: Conduct systematic training covering functional gameplay explanations, equipment operation norms (including emergency drills), and daily maintenance standards. The operation and maintenance team can only start working after passing the practical assessment; Two-way Confirmation Mechanism: After the final simulation acceptance of the equipment operation process, both parties sign the "Project Acceptance Confirmation Form" containing multiple core clauses, completing the professional handover from construction to operation. This full-chain service model that integrates extremely strict inspection and acceptance standards into the indoor amusement park scenario makes each piece of equipment not only a play vehicle but also a safe art piece that can withstand the test of time.
The current "Ryan Pocket House" vitality space not only doubled the project's profits within a short period of time, but also brought a strong customer attraction force to Rui Li Pudong Life Plaza, injecting new vitality into the mall. The catering, retail and other supporting business sectors within the mall benefited from this momentum and experienced an increase in customer flow. The overall commercial atmosphere regained its vitality, successfully achieving a magnificent transformation from an operating predicament to a regional commercial engine. This case vividly illustrates: In the current highly competitive commercial environment, precise business sector positioning, professional renovation and upgrading, as well as innovative linkage operations, are precisely the core keys to breaking through difficulties and activating commercial value.
Swakopmund’s success showcases Pokiddo as your turnkey Indoor Trampoline Park partner:
First-Mover Advantage: We empower visionary entrepreneurs (even industry newcomers).
Revenue-Optimized Design: Packed 8+ attractions into 500sqm for maximum ROI.
Global Safety, Local Compliance: TUV+SGS certifications de-risk your investment.
Repeat-Visit Magnet: Multi-generational appeal ensures sustained traffic.
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