What Membership Options and Pricing Models Are Available for Indoor Playgrounds?

For indoor playground operators, smart membership and pricing strategies are crucial for driving repeat business and stabilizing revenue. Here’s a clear breakdown of models that work in today’s market.

Common Membership Tiers

Basic Play Pass

- Typically $25–$45/month per child  

- Includes unlimited open play, plus minor discounts on parties or food  

- Targets families who visit 1–2 times per month

Family Membership

- $65–$110/month for 2–3 children  

- Adds perks like parent coffee benefits, early access hours, and priority event booking  

- The most popular choice for regular visitors

Premium Package

- $120–$180/month  

- Includes after-hours access, free guest passes, exclusive events, and significant party discounts  

- Attracts dedicated customers and drives higher loyalty

Alternative Pricing Models

- Punch Cards: 10-visit passes offered at a 15–20% discount. High redemption rate helps maintain visit frequency.

- Daycare & Corporate Plans: Bulk passes sold at 25–30% discount to schools or local businesses. Ensures consistent group traffic.

- Drop-in Rates: Usually between $12–$22 per child. Serves occasional visitors and trial customers.

Where the Real Revenue Lies

Membership fees provide a baseline, but successful playgrounds earn 40–60% of revenue from add-ons:

- Birthday party packages starting at $250–$350  

- Supplemental classes (art, STEM, movement)  

- Retail sales: grip socks, toys, themed merchandise  

- Café and snack sales

Key Benchmarks

- Members spend nearly 3x more per year than non-members  

- Target 55–70% of revenue from memberships  

- Premium tiers show the highest retention: 90% annually

Getting Your Pricing Right

Every market is different. Your location, size, and local demographics should shape your pricing strategy.

We help operators develop tailored membership plans that maximize enrollment and retention. If you’re launching a new playground or optimizing an existing one, we can provide a custom pricing structure that fits your business.

Interested in a data-backed membership plan? Reach out—we’ll help you build a model that keeps families coming back.