2025 IAAPA Amusement Equipment Expo Europe Concludes Successfully, POKIDDO Shines on the International Stage with Chinese Intelligent Manufacturing
Publish Time: 2025-10-07 Origin: Site
From September 23 to 25, 2025, IAAPA EXPO EUROPE (European Theme Park and Attractions Expo) – the top-tier event in the global amusement industry – concluded successfully at the Fira de Barcelona Convention Center in Spain. As a benchmark enterprise in China's indoor amusement park sector, POKIDDO participated in the expo with its core product portfolio and mature solutions. Leveraging its accurate insight into global market demands and solid capabilities in one-stop services, POKIDDO emerged as a highly recognized representative of amusement equipment brands during the expo.
Regarded as a "barometer" of innovation trends in the global amusement industry, this year's expo reached new heights in scale and influence: it brought together over 690 international enterprises from nearly 30 countries and regions worldwide, attracted more than 20,000 professional visitors for exchanges and collaborations, and covered a total exhibition area of 21,000 square meters, spanning core segments of the entire industry chain including theme parks, indoor attractions, and digital entertainment. At this industrial grand event, POKIDDO made a brilliant appearance with its core positioning of "All-Age Family Sports & Entertainment Center". Its product design deeply integrates digital sports equipment, parent-child interaction scenarios, and cutting-edge digital technology. The unique business combination and user-friendly experience quickly drew the attention of local European amusement park investors, operators, and industry partners, making POKIDDO's booth one of the most popular check-in spots at the expo.
During the expo, POKIDDO focused on presenting its "Family Sports & Entertainment Center" park model, which has been verified through the operation of over 1,000 domestic venues. Centered on "High-Altitude Adventure + Comprehensive Arcade Entertainment", this model builds a diversified business structure. Through scientific planning of 5-10 meters of clear height and optimal allocation of venue functional areas, it achieves precise coverage of the entire age group of 2 to 50+ years old. Its product portfolio includes popular formats such as trampoline parks, indoor rock climbing, ninja obstacle courses, high-altitude adventures, and physical training. Moreover, all products strictly comply with the dual safety standards of EU EN1176/EN1177 and US ASTM, and have obtained authoritative safety certification from TÜV Rheinland (Germany). From design conception to production implementation, safety in play is guaranteed throughout the process, completely eliminating international customers' concerns about equipment safety.
In the on-site negotiation session, European customers showed strong interest in POKIDDO's core competitiveness: the strict implementation of equipment safety standards, the continuous output of branded content (such as the establishment of a unified VI standard and the creation of four mascot IPs including DODO and POPO), the efficient adaptation of intelligent cash register management systems, and the full-process service capabilities of the EPCO general contracting model (Design-Procurement-Construction-Operation) – all of which received high recognition. By the end of the expo, POKIDDO had reached preliminary cooperation intentions with a number of potential customers in key European markets such as Germany, Italy, and Spain, laying a solid foundation for further exploring the European market.
This participation in the expo marks a key strategic move for POKIDDO to expand into the high-end European market, following its successful entry into the markets of the United States, India, and Southeast Asia. Mr.Bao, founder of POKIDDO, stated at the expo: "The strict requirements of the European market for quality, safety, and innovative design are the driving force behind our continuous improvement of products and services. POKIDDO has always adhered to its brand mission of 'Making Children More Dynamic'. Relying on more than 10 years of experience in amusement equipment R&D and the practice of building over 1,000 venues, we are committed to bringing high-quality solutions of 'Made in China, Intelligent in China' to global consumers, allowing more families to enjoy the joy of sports and entertainment."
It is understood that to support its global layout, POKIDDO has established a comprehensive overseas service system: not only strengthening international brand recognition through a unified VI standard and mascot IPs, but also optimizing product design based on the cultural preferences and venue conditions of different regional markets to ensure the localization adaptability of solutions. In the future, POKIDDO will continue to increase investment in overseas business, accelerate the expansion of its global market footprint, and promote the brand's globalization process to a deeper level.
From "Wenzhou Manufacturing" to "Global Brand", POKIDDO has taken this IAAPA EXPO EUROPE as an important opportunity. It not only demonstrated the innovative strength of China's amusement industry to the European market, but also deepened the international industry's recognition of Chinese brands. With the continuous advancement of global layout, POKIDDO will steadily expand its overseas business, provide better products and more professional services, and solidly explore the global amusement market to gradually achieve its global goal of "being solid, thorough, and strong".
By this point, we believe you must have recognized our strength. If you have a venue in preparation for opening or already in operation, you are more than welcome to send me a private message for a detailed discussion! POKIDDO has always been committed to making every venue unique and brilliantly shining.