Once You have decided to try to build your own playground,
There are steps will help you clear the minds, and know exactly want to are facing at and build a own playground.
Step 1 :STARTING AN INDOOR PLAYGROUND: MARKET RESEARCH AND LOCATION
The goal of your market research will be to discover valuable customer information, such as how many children are in your area, and how much demand exists for an indoor playground. You also need to research what customers are willing to spend money on and where they want to go. To find this information, you can study customers directly through surveys, interviews or online polls. You can also use the information other similar businesses have already collected. Your research will aim to answer the following questions:
1.How many children are in your community (ages 0-12)?
2.Do you have enough physical space for a playground?
3.Are there many tourists in your area, or primarily residents?
4.How will you differentiate from competition?
Knowing your customer’s age, income, lifestyle and other important demographic information is a good place to start. You can hire a market research company to do the work for you, or you can use online analytics tools and do the job yourself. With many potential customers using social media sites, you can find great demographic data online.
Next, learn about your competition. Look at companies that are relatively the same size as yours, and which serve the same geographic location. Visit your competitors’ social networks and websites to learn what they are doing. Also, visit their customers’ social media pages and read their reviews and comments about competing businesses. Learn what competitors charge for their products or services, and consider how you can offer something different. The goal is to determine how you can stand out from competition and offer customers something exciting and unique at a price they can afford.
Location is crucial to the success of an indoor playground business. Picking a location near a high traffic draw like a mall or shopping center will help bring in more foot traffic, or select a location based on a high tourist area. For the building, remember to consider building height depending on the type of structure you want. For example, you may need upwards of 15 feet for a 3 story play structure.
Step 2 :Make BUDGET
How much money do you need to start an indoor playground? A lot depends on the size and type of equipment you want to purchase. Obviously, a large elaborate play center is going to cost more than a single piece of playground equipment. The price is up to you and your business goals. Note that standalone play equipment can be a great option if you are limited on space or budget.
In general, you’ll need to determine the following two factors:
How big of a playground do you need to handle the number of customers (based on your busiest day of the week)?
How many playable activities do you want in your playground?
Your budget should include:
Total start-up costs, including rent and insurance
Costs to operate the indoor playground such as utilities and salaries
Marketing and other expenses necessary to support the business
Estimated or expected profits
Step 3 :DESIGNING YOUR INDOOR PLAYGROUND
If you’re wondering how to start your own playground business and make it successful, you want to design a playground that is innovative, engaging and fun for all ages, to keep families coming back. Fortunately, the option to design a custom playground allows you to set your imagination free and create an exciting environment that will differentiate from competitor options while also engaging kids.
A thoughtfully designed playground will keep kids entertained for hours and show them something unexpected. Keep the following elements in mind when it’s time to design:
Space: Consider where you plan to install your playground and its size. You’ll need high ceilings and enough space around the playground for seating, bathrooms and food areas.
Color and theme: One option would be to use bold primary colors — yellow, blue and red — if you want a simple design. These cheerful colors signify playtime and help stimulate a child’s imagination. Or, consider a theme. A themed playground can capture a child’s imagination even more than a stimulating color scheme. Kids like castles, jungles and pirates, for example — make a playground theme out of it!
Toys: Incorporate toys and activities that kids love, like tunnels, trampolines, swings, inflatable bouncers, blocks, climbing structures, bright interactive games, playhouses and innovative musical equipment.
Brand: Keep consistent with your company’s color scheme and style when designing your playground. Think of ways you can incorporate a common theme, or include a company logo on the equipment. For example, if you own a candy shop, you might choose a candy-themed playground.
The benefit of a custom design is that your playground will be unique and offer something competitors can’t. If your playground is fun, kids will never forget it, and they will look forward to returning. Likewise, parents will be glad to take their children somewhere that does not revolve around a screen.
