How does a trampoline park attract customers to apply for cards?

How does a trampoline park attract customers to apply for cards?

Membership marketing is one of the commonly used marketing methods in trampoline parks. For parks, if they want to improve the promotion rate of card applications, in addition to some common words, what are the methods to attract customers to actively apply for cards? This method is simple and effective Have you tried promoting caution?

1. Free trial for the first time playing

This may sound a bit difficult to understand. Free experience? How can my park make money? In fact, it is quite the opposite.

For those who really want to play or are afraid to play or don’t know how to play, and customers are hesitant to apply for a card, the park can implement a free trial mode, allowing customers to experience the park for free for the first time, but the prerequisite is to apply for a membership card, and You can also enjoy preferential prices when visiting the park in the future. At this time, as long as customers recognize the park’s services and have fun, they will usually readily agree to apply for a card!

2. Implement a membership points system

What we want is to give benefits to users with long-term spending power. To differentiate between users with long-term needs, it is common to use points accumulation as rebates to users with long-term consumption needs.

For customers who apply for membership, a membership points system is implemented. Every time you enter the park, you can earn points according to your consumption. The more points you have, the greater the discounts you can enjoy. For example, if you apply for a card 10 times, you can accumulate 100 points. If you apply for a monthly card, you can accumulate 100 points. Earn 300 points, get an annual card and get 1,000 points, etc.

Different points can be redeemed for different gifts. For example, 100 points can be redeemed for a water bottle, and 1,000 points can be redeemed for 10 free trips with children or for members to play by themselves, etc., which attracts parents to apply for the card.

3. Carry out interactions and relationship maintenance among members

The purpose of membership is to cultivate member loyalty. Interaction with members is more important.

A: Create a customer profile. Adopt one-to-one service, and let the person who receives the customer be responsible for contacting him, because he knows the customer's habits best.

B: Classify members. You can set it up to issue coupons or better discounts to members on their birthdays, and organize regular gifts and other activities for old members. For members who have not consumed money for a long time, a certain amount of coupons will be issued to them to wake up the sleeping members. The more interactions you have with members, the more loyal they will be.

C: Establish a communication circle. If there are a large number of people in the Facebook communication circle, you can post some trampoline fitness knowledge, holiday promotions, exciting videos of the park, etc. in the communication circle to arouse customer interest and attract customers.

4. Issue alliance cards with other merchants

You can issue alliance cards with nearby toy stores, gyms, cinemas, or cold drink shops. As long as you hold this card, you can get certain discounts when you spend in any store. For example, if you work out in the gym once, you can enjoy a half-price discount on the trampoline park tickets, which can be collected within a few days; or if you play in the park several times, you can get a discount coupon for the gym, etc.

This is done to bundle sales and convert customers for each other. Specifically, the two parties of the alliance must negotiate clearly and sign a good contract to avoid financial disputes in the later stage. It is best to check the qualifications of the other party in advance to avoid cooperating with unscrupulous merchants and ruining your reputation.

5. Launch various types of membership cards

If you want to apply for more membership cards, the type of membership card cannot be too single.

Our parks can be divided into annual membership cards, quarterly membership cards, monthly membership cards, secondary membership cards, etc. according to the usage period and price of the membership card to meet the needs of different customers.

It can also be divided into platinum card, gold card, silver card, etc. according to the number of points. The higher the level, the greater the discounts you enjoy.

6. Set up different preferential activities

As a member, you definitely want better discounts than ordinary consumers. In addition to discounts, merchants can also issue various coupons.

For example, signing up as a member will give you a voucher of a certain value;

Recharge 100USD and get 20USD voucher;

If you apply for the card 10 times, you will get free consumption, or if you recharge the membership card for 300USD, you will get 100USD, and other marketing activities. After members have coupons, they will of course come back to spend again, because it is cheaper than other merchants and profitable.